Specificity of Human Everyday Life in the Digital World

Abstract

The paper aims to reveal peculiarities of the modern human’s everyday life transformation due to digitalization of his daily activities and intensive penetration of Internet technologies in all the spheres of social life. The article examines online-banking as an innovative social phenomenon that promotes a new type of interpersonal relations. The complicated adaptive, psychological and social nature of online-banking is revealed, its advantages and shortcomings are analysed. Scientific originality of the study involves development of logical and philosophical foundations for analysing new determinants of modern social life. Social-philosophical and scientific-technical prerequisites for transformation of social life in the modern technogenic world are considered.

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