Faktor-Faktor yang Mempengaruhi Continuance Intention Pengguna Go-Food di Jakarta

Cindy Monica · Vita Briliana

14 citations0/0 files storedJurnal Wira Ekonomi Mikroskil

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

This study aims to determine the effect of perceived ease of use, perceived usefulness, confirmation, performance value, and satisfaction with continuance intention. The research used is in the form of casual and descriptive research. Samples taken were 142 respondents using purposive sampling technique. The data analysis method is done by SEM (Structural Equation Model) using SmartPLS 3.0 and IBM SPSS version 25. This research shows that perceived ease of use, perceived usefulness, confirmation, performance value and satisfaction have an influence on continuance intention. Ã??Ã?Â

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References

1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 1994Marketing Research: An Applied Orientation 2001Consumer perceived value: The development of a multiple item scale 2001An empirical analysis of the antecedents of electronic commerce service continuance 2008Information Technology Continuance: A Theoretic Extension and Empirical Test 2010Consumer lifestyles and online shopping continuance intention 2015Members’ satisfaction and continuance intention: a socio-technical perspective 2018PENGARUH PERCEIVED EASE-OF-USE, PERCEIVED USEFULNESS, TRUST DAN PERCEIVED ENJOYMENT TERHADAP REPURCHASE INTENTION (STUDI KASUS PADA WEBSITE ZALORA INDONESIA)

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2024Pengaruh Perceived Ease Of Use, Perceived Usefulness dan Satisfaction terhadap Continuance Intention Pengguna Aplikasi Food Delivery Saat Pandemi

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