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A dynamic framework for managing customer engagement on social media
16 references·3 citing·35 second hop
A dynamic framework for managing customer engagement on social media (2020)A dynamic framework for managing customer…An Introduction to Qualitative Research (2023)An Introduction to Qualitativ…Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Social media marketing effort…Sample size for qualitative research (2016)Sample size for qualitative r…Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Creative Strategies in Social…Social Media in Tourism and Hospitality: A Literature Review (2013)Social Media in Tourism and H…Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Popularity of Brand Posts on …Customer engagement, buyer‐seller relationships, and social media (2012)Customer engagement, buyer‐se…Social media? Get serious! Understanding the functional building blocks of social media (2011)Social media? Get serious! Un…Customer Engagement (2011)Customer EngagementConsumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…How Many Interviews Are Enough? (2005)How Many Interviews Are Enoug…Understanding and Validity in Qualitative Research (1992)Understanding and Validity in…Grounded theory research: Procedures, canons, and evaluative criteria (1990)Grounded theory research: Pro…The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Discovery of Grounded The…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded The…Legitimating language and emotional tone in antenarratives: A cultural entrepreneurship perspective (2024)Legitimating language and emo…Curvilinear relationship between customer engagement and responses to service failures (2023)Curvilinear relationship betw…A networking view of collaborative consumption on social media: integrating value-in-exchange and value-in-use into value co-creation (2023)A networking view of collabor…The Structure of Scientific Revolutions (1963)The Structure of Scientific Revolutions (1963)Thematic networks: an analytic tool for qualitative research (2001)From the Editors: What Grounded Theory is Not (2006)Theory Building From Cases: Opportunities And Challenges (2007)The Discovery of Grounded Theory (2017)Qualitative Data Analysis: A Sourcebook of New Methods (1986)Qualitative Analysis for Social Scientists (1987)Validity in Qualitative Research (2001)Confession, catharsis, or cure? Rethinking the uses of reflexivity as methodological power in qualitative research (2003)Bridging the Qualitative–Quantitative Divide: Guidelines for Conducting Mixed Methods Research in Information Systems1 (2013)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer engagement in online brand communities: a social media perspective (2015)Social media in marketing: A review and analysis of the existing literature (2017)The Strength of Weak Ties (1973)The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits (1999)Users of the world, unite! The challenges and opportunities of Social Media (2009)Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy (2012)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Qualitative research and evaluation methods (1980)Qualitative inquiry and research design: choosing among five traditions. (1998)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Sample Size in Qualitative Interview Studies (2015)Saturation in qualitative research: exploring its conceptualization and operationalization (2017)Flow: the psychology of optimal experience (1990)Understanding Customer Experience Throughout the Customer Journey (2016)The Behavioral Consequences of Service Quality (1996)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Qualitative Content Analysis (2008)How to plan and perform a qualitative study using content analysis (2016)One size fits all? What counts as quality practice in (reflexive) thematic analysis? (2020)Seeking Qualitative Rigor in Inductive Research (2012)
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1,432 cited
  • 2012Customer engagement, buyer‐seller relationships, and social media1,388 cited
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    • 2023Curvilinear relationship between customer engagement and responses to service failures23 cited
    • 2023A networking view of collaborative consumption on social media: integrating value-in-exchange and value-in-use into value co-creation10 cited
    • 2024Legitimating language and emotional tone in antenarratives: A cultural entrepreneurship perspective6 cited