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PENGARUH GREEN PRODUCT DAN GREEN BRAND AWARENESS TERHADAP GREEN PURCHASE INTENTION
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References

  • 2016Green product purchase intention: impact of green brands, attitude, and knowledge511 cited
  • 2010Green product purchase intention: Some insights from a developing country507 cited
  • 2017Perilaku Konsumen Dalam Persaingan Bisnis Kontemporer346 cited
  • 2006Green products and corporate strategy: an empirical investigation342 cited
  • 2014Effects of green brand on green purchase intention238 cited
  • 2007The Green Marketing Manifesto197 cited
  • 2017Impact of green marketing mix on purchase intention165 cited
  • 2015Customers’ Intention to Use Green Products: the Impact of Green Brand Dimensions and Green Perceived Value103 cited
  • 2015praktikum metode riset bisnis77 cited
  • 2017Green Brand Image Relation Model, Green Awareness, Green Advertisement, and Ecological Knowledge as Competitive Advantage in Improving Green Purchase Intention and Green Purchase Behavior on Creative Industry Products77 cited
  • 2015Green marketing innovations in small Indian firms58 cited
  • 2017Pengaruh Green Marketing Terhadap Keputusan Pembelian Konsumen (Survei Pada Konsumen the Body Shop Di Indonesia Dan Di Malaysia)29 cited
  • 2015PENGARUH GREEN MARKETING TERHADAP MINAT BELI SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN (Survei Pada Konsumen Non-Member Tupperware Di Kota Malang)23 cited
  • 2013Effect of Green Marketing on Consumer Purchase Intentions With Regard to the Company's Image as a Mediator in the Retail Setting Case study: The Customers of Naghshe-e Jahan Sugar Company

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23 cited
  • 2014Hubungan Antara Kesadaran Merek, Kualitas Persepsian, Kepercayaan Merek dan Minat Beli Produk Hijau13 cited
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    • 2023Pengaruh Green Brand Image, Green Brand Trust, Green Brand Awareness dan Green Brand Satisfaction terhadap Purchase Intention pada Konsumen Air Mineral Merek Aqua11 cited