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How does a celebrity make fans happy? Interaction between celebrities and fans in the social media context

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References

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2002The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased from a Multiservice Provider: Does Age of Relationship Matter?721 cited

2012It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness671 cited

2013Understanding social media effects across seller, retailer, and consumer interactions624 cited

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