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Boosting Health Campaign Reach and Engagement Through Use of Social Media Influencers and Memes
10 references·16 citing·54 second hop
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this work references cited by second hop

References

  • 1973Job Market Signaling16,329 cited
  • 2012CRITICAL QUESTIONS FOR BIG DATA5,449 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 2009Computational Social Science3,359 cited
  • 2014Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement1,462 cited
  • 2011Anti-vaccine activists, Web 2.0, and the postmodern paradigm – An overview of tactics and tropes used online by the anti-vaccination movement1,093 cited
  • 1998Endorsers in Advertising: The Case of Negative Celebrity Information628 cited
  • 2015Psychological Language on Twitter Predicts County-Level Heart Disease Mortality486 cited
  • 2004Sports Celebrity Influence On The Behavioral Intentions Of Generation Y453 cited
  • 2017Tweet for Behavior Change: Using Social Media for the Dissemination of Public Health Messages262 cited

Cited by

  • 2020Using social media influencers to increase knowledge and positive attitudes toward the flu vaccine176 cited
  • 2023Social media influencers and adolescents’ health: A scoping review of the research field159 cited
  • 2023Social media influencers and consumer engagement: A review and future research agenda152 cited
  • 2022

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Deconstructing TikTok Videos on Mental Health: Cross-sectional, Descriptive Content Analysis
126 cited
  • 2022#Greenfluencing. The Impact of Parasocial Relationships with Social Media Influencers on Advertising Effectiveness and Followers’ Pro-environmental Intentions102 cited
  • 2023A Model of Social Media Effects in Public Health Communication Campaigns: Systematic Review92 cited
  • 2023Responsibly strategizing with the metaverse: Business implications and DEI opportunities and challenges79 cited
  • 2023Do social media influencers influence the vaccination drive? An application of source credibility theory and uses and gratification theory62 cited
  • 2021Social media influencers can be used to deliver positive information about the flu vaccine: findings from a multi-year study61 cited
  • 2024Health-Related Communication of Social Media Influencers: A Scoping Review61 cited
  • 2021The role of social influencers for effective public health communication56 cited
  • 2025#WhatIEatinaDay: The Quality, Accuracy, and Engagement of Nutrition Content on TikTok43 cited
  • 2023Social media influencers talk about politics: Investigating the role of source factors and PSR in Gen-Z followers’ perceived information quality, receptivity and sharing intention42 cited
  • 2022Social Media Interventions Strengthened COVID-19 Immunization Campaign32 cited
  • 2022Effectiveness of Social Video Platforms in Promoting COVID-19 Vaccination Among Youth: A Content-Specific Analysis of COVID-19 Vaccination Topic Videos on Bilibili30 cited
  • 2022Fifteen Years after a 10-year Retrospective: The State of Health Mass Mediated Campaigns29 cited