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Advertising and Promotion · Study

WorkAdvertising and Promotion

John Philip Jones2003

Work2003

Advertising and Promotion

John Philip Jones

46 citations·0/0 files stored·Encyclopedia of International Media and Communications

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Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

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References

1988The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales 1984How Advertising Affects Sales: Meta-Analysis of Econometric Results 1990The double jeopardy of sales promotions.

Cited by

2016Impact of Advertising Appeals on Purchase Intention 2008Selection of the optimum promotion mix by integrating a fuzzy linguistic decision model with genetic algorithms 2017A study on - evaluating marketing strategies adopted by home appliance for economic development in India 2015Learning the ShamWow: Creating Infomercials to Teach the AIDA Model 2017A Study on - Evaluating Marketing Strategies Adopted by Home Appliance for Economic Development in India 2015Advertising and Country of Origin as Key Success Factors for Creating Sustainable Brand Equity

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Year2003

Typeother

Published2003-01-01

VenueEncyclopedia of International Media and Communications

Languageen

Citations46

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/b0-12-387670-2/00002-9

openalex_workW3022402009

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