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Advertising and Promotion
3 references·7 citing·37 second hop
Advertising and Promotion (2003)Advertising and PromotionThe double jeopardy of sales promotions. (1990)The double jeopardy of sales …The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales (1988)The Price Elasticity of Selec…How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)How Advertising Affects Sales…Pengaruh Personal Selling Dan Event Marketing Terhadap Minat Studi Lanjut Siswa SLTA Pada IBI Kesatuan (2020)Pengaruh Personal Selling Dan…A study on - evaluating marketing strategies adopted by home appliance for economic development in India (2017)A study on - evaluating marke…A Study on - Evaluating Marketing Strategies Adopted by Home Appliance for Economic Development in India (2017)A Study on - Evaluating Marke…Impact of Advertising Appeals on Purchase Intention (2016)Impact of Advertising Appeals…Learning the ShamWow: Creating Infomercials to Teach the AIDA Model (2015)Learning the ShamWow: Creatin…Advertising and Country of Origin as Key Success Factors for Creating Sustainable Brand Equity (2015)Advertising and Country of Or…Selection of the optimum promotion mix by integrating a fuzzy linguistic decision model with genetic algorithms (2008)Selection of the optimum prom…Fuzzy sets (1965)On ordered weighted averaging aggregation operators in multicriteria decisionmaking (1988)Fuzzy sets (1996)Thought and Knowledge: An Introduction to Critical Thinking (1989)The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase (1991)The infomercial shopper (1996)ENGAGING ONLINE STUDENTS: USING A MULTISENSORY EXERCISE FOR DEEPER, ACTIVE LEARNING (2019)MINDFUL MARKETING: A STRATEGY-BASED, BRANDED APPROACH FOR ENCOURAGING ETHICAL MARKETING (2019)Determining Sample Size for Research Activities (1970)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention (2019)Dynamics of country image: evidence from Malaysia (2020)Sustainable Brand Advertising—The Green Advertising for Generation Z, a Qualitative LRSB Analyze (2024)An Analysis of Students’ Motivation Toward English Learning As Second Language Among Students In Pritchard English Academy (PEACE) (2017)Developing Communicative English Language Tests for Tourism Vocational High School Students (2017)Regulatory framework for renewable energy sources in Ecuador case study province of Manabi (2017)Teacher's Perception on the Implementation of the Assessment Process in 2013 Curriculum (2017)The Marketing Mix Affect on the Consumer Buying Decision (Case Study of Sausage Products at PT. Aroma Denpasar) (2017)Principles of Marketing (1972)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Focus Groups: A Practical Guide for Applied Research (1989)The effects of advertising appeals on consumers’ behavioural intention towards global brands (2019)The impact of advertising creativity on purchase intention in the airline industry: A stimulus-organism-response (S-O-R) perspective (2021)Elucidating the role of consumer decision making style on consumers’ purchase intention: The mediating role of emotional advertising using PLS-SEM (2023)Metode penelitian pendidikan ( pendekatan kuantitatif (2010)Belajar dan Faktor faktor yang Mempengaruhinya (2015)Manajemen Sumber Daya Manusia (2019)Shattering the Myth of Costless Price Changes (2003)The Effectiveness of Sales Promotion Tools among Indian Consumers: An Empirical Study (2011)Reinventing a business model in industrial networks: Implications for customers' brand perceptions (2019)Assessing the Competitive Interaction between Private Labels and National Brands (2000)Monitoring the Dynamics of Brand Equity Using Store-Level Data (2007)Meta-analysis: integrating accumulated knowledge (2017)A study on the selection criteria of different hotels of Delhi NCR in accordance to the hr policies and market trends (2017)Chapter 16 Inter-industry studies of structure and performance (1989)How Online Product Reviews Affect Retail Sales: A Meta-analysis (2014)
this work references cited by second hop

References

  • 1988The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales269 cited
  • 1984How Advertising Affects Sales: Meta-Analysis of Econometric Results222 cited
  • 1990The double jeopardy of sales promotions.67 cited

Cited by

  • 2016Impact of Advertising Appeals on Purchase Intention42 cited
  • 2008Selection of the optimum promotion mix by integrating a fuzzy linguistic decision model with genetic algorithms40 cited
  • 2017A study on - evaluating marketing strategies adopted by home appliance for economic development in India33 cited
  • 2015Learning the ShamWow: Creating Infomercials to Teach the AIDA Model25 cited
  • 2017A Study on - Evaluating Marketing Strategies Adopted by Home Appliance for Economic Development in India23 cited
  • 2015Advertising and Country of Origin as Key Success Factors for Creating Sustainable Brand Equity21 cited
  • 2020Pengaruh Personal Selling Dan Event Marketing Terhadap Minat Studi Lanjut Siswa SLTA Pada IBI Kesatuan10 cited

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