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The infomercial shopper · Study

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ArticleThe infomercial shopper

Naveen Donthu1996

Article1996

The infomercial shopper

Naveen Donthu · David I. Gilliland

272 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Retail Behavior Studies

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2016Towards a unified customer experience in online shopping environments 2008Pay What You Want: A New Participative Pricing Mechanism 2016Freedom from ownership: An exploration of access-based consumption 2011The Role of Price in the Behavior and Purchase Decisions of Compulsive Buyers 2008Linking multi-channel customer behavior with shopping motives: An empirical investigation of a German retailer 2012A Multidisciplinary Cognitive Behavioural Framework of Impulse Buying: A Systematic Review of the Literature 2010Why customers won't relate: Obstacles to relationship marketing engagement 2001Audience Attributes, Media Supplementation, and Likely Online Service Adoption

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Year1996

Typearticle

Published1996-03-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations272

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW2408773301

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