Assessing the Competitive Interaction between Private Labels and National Brands

Ronald W. Cotterill · William P. Putsis · Ravi Dhar

237 citations0/0 files storedThe Journal of Business

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Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

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Ronald W. Cotterill, William P. Putsis, Jr., Ravi Dhar, Assessing the Competitive Interaction between Private Labels and National Brands, The Journal of Business, Vol. 73, No. 1 (January 2000), pp. 109-137

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References

1988The Theory of Industrial Organization 1995Automobile Prices in Market Equilibrium 1980Economics and Consumer Behavior 1981Panel Data and Unobservable Individual Effects 1989Chapter 17 Empirical studies of industries with market power 1991Price Competition in a Channel Structure with a Common Retailer 1993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice 1990Sales Promotion: Concepts, Methods and Strategies

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