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Assessing the Competitive Interaction between Private Labels and National Brands

16 references·16 citing·45 second hopsampled

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References

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1999Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes362 cited
1997

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Vertical Strategic Interaction: Implications for Channel Pricing Strategy

358 cited

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2021The Future of Private Labels: Towards a Smart Private Label Strategy176 cited
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2001Structural analysis of competitive behavior: New Empirical Industrial Organization methods in marketing164 cited
2004Economics of Private Labels: A Survey of Literature156 cited
2010Do private labels increase retailer bargaining power?149 cited
2004Does Store Brand Patronage Improve Store Patronage?147 cited
2012Price competition and store competition: Store brands vs. national brand141 cited
2003An Empirical Assessment of Endogeneity Issues in Demand Analysis for Differentiated Products133 cited
2014Moderating Effects of the Relationship between Private Label Share and Store Loyalty128 cited
2000Market Share and Price Setting Behavior for Private Labels and National Brands127 cited