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Excellence in Drawing up Marketing Mix Strategies for Small and Medium Enterprises (SMEs) and Their Impact on the Marketing Performance
8 references·0 citing·40 second hop
Excellence in Drawing up Marketing Mix Strategies for Small and Medium Enterprises (SMEs) and Their Impact on the Marketing Performance (2020)Excellence in Drawing up Marketing Mix St…An Innovative Study of E-Payment Systems Adoption in Higher Education: Theoretical Constructs and Empirical Analysis (2019)An Innovative Study of E-Paym…The Impact of Smartphone Adoption on Marketing Therapeutic Tourist Sites in Jordan (2018)The Impact of Smartphone Adop…The Evaluation of Marketing Mix Elements: A Case Study (2018)The Evaluation of Marketing M…Prioritization of Expanded Marketing Mix in Different Stages of the Product Life Cycle: The Case of Food Industry (2017)Prioritization of Expanded Ma…The factors affecting e-commerce adoption by Jordanian SMEs (2015)The factors affecting e-comme…Impact of Small and Medium Enterprises on Economic Growth and Development (2013)Impact of Small and Medium En…Small and medium-size enterprises: Access to finance as a growth constraint (2006)Small and medium-size enterpr…Small and Medium Enterprises across the Globe: A New Database (2003)Small and Medium Enterprises …Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Electronic Commerce: Factors Involved in its Adoption from a Bibliometric Analysis (2017)Predicting customer’s intentions to use internet banking: the role of technology acceptance model (TAM) in e-banking (2017)The effect of e-service quality on Jordanian student’s e-loyalty: an empirical study in online retailing (2018)Diffusion of Innovations 1 (2019)Obstacles to Developing Indigenous Small and Medium Enterprises: An Empirical Assessment (1993)What Determines Firm Size? (1999)Relations of GDP growth and development of SMEs in Poland (2019)Success Factors of SMEs: Empirical Study Guided by Dynamic Capabilities and Resources-Based View (2021)Innovation and Economic Growth in the Top Five Southeast Asian Economies: A Decomposition Analysis (2024)The economics of small business finance: The roles of private equity and debt markets in the financial growth cycle (1998)Entry regulation as a barrier to entrepreneurship (2006)Financing patterns around the world: Are small firms different?☆ (2008)Inside the black box: Bank credit allocation in China’s private sector (2009)Access to finance for innovative SMEs since the financial crisis (2014)From market fixing to market-creating: a new framework for innovation policy (2016)Law and Finance (1998)The quality of government (1999)Financial intermediation and growth: Causality and causes (2000)Further Evidence on the Link between Finance and Growth: An International Analysis of Community Banking and Economic Performance (2003)Further Evidence on the Link between Finance and Growth: An International Analysis of Community Banking and Economic Performance (2004)Explaining the lack of strategic planning in SMEs: The importance of owner motivation (2007)Principles of Marketing (1972)Marketing Applications of the Analytic Hierarchy Process (1980)Examining the role of advertising and sales promotions in brand equity creation (2011)Application of the elements of marketing mix by business start-ups during incubation: A case of Makerere University in Uganda (2019)Concurrent engineering, product life cycle management using cross-functional teams: A case study (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Relationship Between the Government’s Official Facebook Pages and Healthcare Awareness During Covid-19 in Jordan (2021)Predicting the Intention to Use Audi and Video Teaching Styles: An Empirical Study with PLS-SEM and Machine Learning Models (2022)Exploring the Adoption of the Metaverse System among Elementary Students (2024)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Predicting the Intention to Use Social Media Sites: A Hybrid SEM - Machine Learning Approach (2021)The Effects of Subjective Norm on the Intention to Use Social Media Networks: An Exploratory Study Using PLS-SEM and Machine Learning Approach (2021)Exploring intention and actual use in digital payments: A systematic review and roadmap for future research (2023)Factors Impacting Research Productivity of Academic Staff at the Iraqi Higher Education system (2020)Impact of Purchase Preference, Perceived Value, and Marketing Mix on Purchase Intention and Willingness to Pay for Pork (2021)Entrepreneurial Competencies, Competitive Advantage, and Social Enterprise Performance: A Literature Review (2022)
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References

  • 2006Small and medium-size enterprises: Access to finance as a growth constraint2,620 cited
  • 2003Small and Medium Enterprises across the Globe: A New Database433 cited
  • 2013Impact of Small and Medium Enterprises on Economic Growth and Development166 cited
  • 2018The Evaluation of Marketing Mix Elements: A Case Study124 cited
  • 2015The factors affecting e-commerce adoption by Jordanian SMEs102 cited
  • 2019An Innovative Study of E-Payment Systems Adoption in Higher Education: Theoretical Constructs and Empirical Analysis91 cited
  • 2018The Impact of Smartphone Adoption on Marketing Therapeutic Tourist Sites in Jordan43 cited
  • 2017Prioritization of Expanded Marketing Mix in Different Stages of the Product Life Cycle: The Case of Food Industry14 cited

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