PERCEIVED BENEFITS AND PERCEIVED RISKS EFFECT ON ONLINE SHOPPING BEHAVIOR WITH THE MEDIATING ROLE OF CONSUMER PURCHASE INTENTION IN PAKISTAN

Anam Bhatti · Shafique Ur Rehman

122 citations0/0 files storedInternational Journal of Management Studies

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

The purpose of this study is to examine the relationship between different factors including perceived benefits, perceived risks and online shopping behavior with the mediating role of consumer purchase intention. Online shopping states the recent trends of being able to purchase anything from home with a single click. The main focus of this study is to check the influence of four major variables: convenience, product variety, product risk, and privacy risk which were derived from related literature. Data were collected from 380 students from different universities using simple random sampling. PLS-SEM was used in this study and the results showed that benefits had a positive influence and that risk had a negative influence on online shopping behavior. Keywords: Perceived benefits, perceived risks, consumer purchase intention, online shopping behavior.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 122 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1991The theory of planned behavior 1985From Intentions to Actions: A Theory of Planned Behavior 2015A primer on partial least squares structural equation modeling (PLS-SEM)2014A primer on partial least squares structural equation modeling (PLS-SEM)1998The partial least squares approach for structural equation modeling.1979Review of Psychometric theory (2nd ed.).2013Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance

Cited by

2021MCS package and entrepreneurial competency influence on business performance: the moderating role of business strategy 2021Intellectual capital and innovative performance: a mediation-moderation perspective 2021Nexus among intellectual capital, interorganizational learning, industrial Internet of things technology and innovation performance: a resource-based perspective 2022Environmental MCS package, perceived environmental uncertainty and green performance: in green dynamic capabilities and investment in environmental management perspectives

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.