Women’s entrepreneurial intention: The role of sticky floor perception and social networking

Abstract

This study examines the moderating role of social networking on the relationship between the sticky floor perception and the entrepreneurial intention of 294 women workers. Women experiencing the sticky floor feel trapped in low wage and bottom to middle-level positions for extended periods of time. This lack of advancement and frustration may lead women to seize the opportunity and establish their own businesses and become entrepreneurs. Social networking is considered one of the important factors affecting entrepreneurial intention. Nonetheless, women entrepreneurs may face greater difficulties in developing and managing networks. The results of this study indicated that social networking yields a stronger positive (negative) relationship with entrepreneurial intention among those women demonstrating a high (low) sticky floor perception. These results are crucial in understanding the encouraging role of sticky floor perception on entrepreneurial intention and raising awareness concerning the impact of social networking within the entrepreneurial context.

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