Intrinsic motivators of collaborative consumption: A study of accommodation rental services

Abstract

Abstract The paper examines the mediation effects of perceived risk and cosmopolitanism on the link between openness to experience and intention to participate in the peer‐based collaborative consumption (CC) platform using Construal Level Theory. The study presents empirical research based on a data set collected from 390 consumers and uses the Partial Least Square Structural Equation Modelling method to test the hypotheses. The results demonstrate the mediation effect of cosmopolitanism and perceived risk on the link between openness to experience and intention to participate in CC. This study contributes to the consumer behaviour literature by providing a more comprehensive approach to CC participation focusing on direct and mediating effects of intrinsic motivators of consumers in emerging markets, which has been overlooked in previous research.

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