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Muting or Meddling? Advocacy as a Relational Communication Strategy Affecting Organization–Public Relationships and Stakeholder Response
16 references·16 citing·56 second hopsampled
Muting or Meddling? Advocacy as a Relational Communication Strategy Affecting Organization–Public Relationships and Stakeholder Response (2020)Muting or Meddling? Advocacy as a Relatio…How can corporate social responsibility activities create value for stakeholders? A systematic review (2010)How can corporate social resp…e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context (2010)e‐WOM Scale: word‐of‐mouth me…Conversational Voice, Communicated Commitment, and Public Relations Outcomes in Interactive Online Communication (2009)Conversational Voice, Communi…Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer (2007)Cause-Related Marketing (CRM)…The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment (2006)The Role of Corporate Social …Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes (2006)Organizational Blogs and the …Explicating Relationship Management as a General Theory of Public Relations (2003)Explicating Relationship Mana…Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer–Company Identificati…Signaling in Retrospect and the Informational Structure of Markets (2002)Signaling in Retrospect and t…Antecedents of Commitment and Trust in Customer–Supplier Relationships in High Technology Markets (2001)Antecedents of Commitment and…Public Relations As Relationship Management (2000)Public Relations As Relations…No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)No Pain, No Gain: A Critical …Corporate Social Responsibility (1999)Corporate Social Responsibili…Maintenance Strategies and Romantic Relationship Type, Gender and Relational Characteristics (1991)Maintenance Strategies and Ro…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Walking the tightrope: How does corporate advocacy for controversial social issues catalyze change or spark backlash? (2024)Walking the tightrope: How do…Publics’ perceptions of legitimacy in corporate social advocacy: A computational analysis of the role of ideological congruence (2024)Publics’ perceptions of legit…Effects of Authenticity in Organizational Advocacy for Polarizing Issues (2024)Effects of Authenticity in Or…Testing Publics’ Perceptions of Corporate Social Advocacy Messaging: Linking Organizational and Social Outcomes (2023)Testing Publics’ Perceptions …Should relationships be at the heart of public relations? A meta-analysis of the antecedents and consequences of organization-public relationships (2023)Should relationships be at th…Exploring predictors of consumer digital engagement and political consumerism in corporate political advocacy (2023)Exploring predictors of consu…Care-based relationship management during remote work in a crisis: Empathy, purpose, and diversity climate as emergent employee-organization relational maintenance strategies (2023)Care-based relationship manag…What constitutes great IDEA? An examination of corporate diversity communication on facebook and external and internal stakeholder reactions (2022)What constitutes great IDEA? …Triadic Public-Company-Issue Relationships and Publics’ Reactions to Corporate Social Advocacy (CSA): An Application of Balance Theory (2022)Triadic Public-Company-Issue …The effects of leadership in corporate social advocacy on positive employee outcomes (2022)The effects of leadership in …Publics’ Views of Corporate Social Advocacy Initiatives: Exploring Prior Issue Stance, Attitude Toward a Company, and News Credibility (2022)Publics’ Views of Corporate S…Organizational Advocacy for Racial Justice (2022)Organizational Advocacy for R…How legitimate are corporate social advocacy campaigns? An examination of the role of legitimacy in stakeholder perceptions of CSA (2022)How legitimate are corporate …Extending civic values in architectures of listening: Arendt, Mouffe and the pluralistic imperative for organizational listening (2022)Extending civic values in arc…Should businesses take a stand? Effects of perceived psychological distance on consumers’ expectation and evaluation of corporate social advocacy (2021)Should businesses take a stan…Examining consumer attitudes toward CSR and CSA messages (2021)Examining consumer attitudes …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Evolving to a New Dominant Logic for Marketing (2003)Collaborative Value Creation (2012)Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility (2015)On Corporate Social Responsibility, Sensemaking, and the Search for Meaningfulness Through Work (2017)Advances in Consumer Research (2025)The psychology of interpersonal relations. 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References

  • 1999Corporate Social Responsibility6,435 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,330 cited
  • 2002Signaling in Retrospect and the Informational Structure of Markets2,446 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
  • 2006The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment1,653 cited
  • 2010How can corporate social responsibility activities create value for stakeholders? A systematic review1,077 cited
  • 1991Maintenance Strategies and Romantic Relationship Type, Gender and Relational Characteristics849 cited
  • 2010e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context700 cited
  • 2003Explicating Relationship Management as a General Theory of Public Relations671 cited
  • 2000Public Relations As Relationship Management560 cited
  • 2001Antecedents of Commitment and Trust in Customer–Supplier Relationships in High Technology Markets537 cited
  • 2007Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer

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501 cited
  • 2006Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes432 cited
  • 2009Conversational Voice, Communicated Commitment, and Public Relations Outcomes in Interactive Online Communication428 cited
  • Cited by

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    • 2022Triadic Public-Company-Issue Relationships and Publics’ Reactions to Corporate Social Advocacy (CSA): An Application of Balance Theory51 cited
    • 2021Should businesses take a stand? Effects of perceived psychological distance on consumers’ expectation and evaluation of corporate social advocacy43 cited
    • 2022The effects of leadership in corporate social advocacy on positive employee outcomes39 cited
    • 2022Extending civic values in architectures of listening: Arendt, Mouffe and the pluralistic imperative for organizational listening36 cited
    • 2022How legitimate are corporate social advocacy campaigns? An examination of the role of legitimacy in stakeholder perceptions of CSA35 cited
    • 2022Publics’ Views of Corporate Social Advocacy Initiatives: Exploring Prior Issue Stance, Attitude Toward a Company, and News Credibility28 cited
    • 2023Should relationships be at the heart of public relations? A meta-analysis of the antecedents and consequences of organization-public relationships26 cited
    • 2023Care-based relationship management during remote work in a crisis: Empathy, purpose, and diversity climate as emergent employee-organization relational maintenance strategies25 cited
    • 2023Testing Publics’ Perceptions of Corporate Social Advocacy Messaging: Linking Organizational and Social Outcomes23 cited
    • 2024Walking the tightrope: How does corporate advocacy for controversial social issues catalyze change or spark backlash?21 cited
    • 2023Exploring predictors of consumer digital engagement and political consumerism in corporate political advocacy20 cited
    • 2022What constitutes great IDEA? An examination of corporate diversity communication on facebook and external and internal stakeholder reactions19 cited
    • 2024Publics’ perceptions of legitimacy in corporate social advocacy: A computational analysis of the role of ideological congruence14 cited
    • 2024Effects of Authenticity in Organizational Advocacy for Polarizing Issues13 cited
    • 2022Organizational Advocacy for Racial Justice10 cited