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La proximité en marketing: proposition d’un cadre intégrateur et agenda de recherche
16 references·1 citing·50 second hop
La proximité en marketing: proposition d’un cadre intégrateur et agenda de recherche (2020)La proximité en marketing: proposition d’…Construal-level theory of psychological distance. 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(1995)Regional Advantage: Culture a…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Close relationships as including other in the self. (1991)Close relationships as includ…Increasing Returns and Economic Geography (1990)Increasing Returns and Econom…Features of similarity. (1977)Features of similarity.Stability in Competition (1929)Stability in CompetitionThe Importance of Perceived Proximity in Local Food Mobile Apps (2023)The Importance of Perceived P…Increasing Returns and Long-Run Growth (1986)On the mechanics of economic development (1988)Competing Technologies, Increasing Returns, and Lock-In by Historical Events (1989)Home Bias at Home: Local Equity Preference in Domestic Portfolios (1999)Related Variety, Unrelated Variety and Regional Economic Growth (2007)The Growth of Low-Skill Service Jobs and the Polarization of the US Labor Market (2013)The Discovery of Grounded Theory: Strategies for Qualitative Research. 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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1990Increasing Returns and Economic Geography12,326 cited
  • 1997Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness9,690 cited
  • 1977Features of similarity.7,414 cited
  • 1929Stability in Competition6,933 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2010Construal-level theory of psychological distance.6,611 cited
  • 2005Proximity and Innovation: A Critical Assessment6,078 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
  • 1995Regional Advantage: Culture and Competition in Silicon Valley and Route 128.2,777 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis2,596 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration2,080 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis1,996 cited
  • 1999

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Bridging ties: a source of firm heterogeneity in competitive capabilities
1,958 cited
  • 1991Close relationships as including other in the self.1,937 cited
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    • 2023The Importance of Perceived Proximity in Local Food Mobile Apps8 cited