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ArticleBrands as activists: The Oatly case

Christian H. Koch2020

Article2020

Brands as activists: The Oatly case

Christian H. Koch

61 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Environmental Sustainability in Business Corporate Social Responsibility and Sustainability

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References

1984Case Study Research: Design and Methods 1994Qualitative Data Analysis: An Expanded Sourcebook 2011Case study research: design and methods 2004Five Misunderstandings About Case-Study Research 2025Advances in Consumer Research 1999Strategies for Theorizing from Process Data 2006Brands and Branding: Research Findings and Future Priorities 2013Process Studies of Change in Organization and Management: Unveiling Temporality, Activity, and Flow

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Year2020

Typearticle

Published2020-06-11

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations61

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/s41262-020-00199-2

openalex_workW3035498342

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