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Brands as activists: The Oatly case
16 references·14 citing·44 second hop
Brands as activists: The Oatly case (2020)Brands as activists: The Oatly caseAdvances in Consumer Research (2025)Advances in Consumer ResearchProcess Studies of Change in Organization and Management: Unveiling Temporality, Activity, and Flow (2013)Process Studies of Change in …Case study research: design and methods (2011)Case study research: design a…The SAGE handbook of organizational research methods (2009)The SAGE handbook of organiza…International Journal of Qualitative Methods (2008)International Journal of Qual…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Politics in the Supermarket: Political Consumerism as a Form of Political Participation (2005)Politics in the Supermarket: …How brands become icons: the principles of cultural branding (2005)How brands become icons: the …Five Misunderstandings About Case-Study Research (2004)Five Misunderstandings About …Food Politics: How the Food Industry Influences Nutrition and Health (2003)Food Politics: How the Food I…Why Do Brands Cause Trouble? 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Authentic brand purpose versus “woke washing’s” impact on brand credibility: The moderating role of cause involvement and consumer skepticism (2024)Act as you preach! Authentic …The influence of marketing communications agencies on activist brands’ moral competency development and ability to engage in authentic brand activism: Wieden+Kennedy ‘Just Does It’ (2023)The influence of marketing co…The activist brand and the transformational power of resistance: towards a narrative conceptual framework (2023)The activist brand and the tr…From Dr. Seuss to Barbie’s cancellation: brand’s institutional work in response to changed market logics (2023)From Dr. Seuss to Barbie’s ca…Between conspicuous and conscious consumption: The sustainability paradox in the intermediary promotional work of an online lifestyle site (2023)Between conspicuous and consc…What Grounds Our Loyalty towards “Authentic Brand Activism” of a Sustainable Food Brand? 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References

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2005
Politics in the Supermarket: Political Consumerism as a Form of Political Participation
995 cited

Cited by

  • 2024Act as you preach! Authentic brand purpose versus “woke washing’s” impact on brand credibility: The moderating role of cause involvement and consumer skepticism50 cited
  • 2024Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes46 cited
  • 2022From brand control to brand co-creation: An integrated framework of brand paradigms and emerging brand perspectives44 cited
  • 2024The strength of stance: The impact of brand activism on resistance to negative information, purchasing, and premium paying intents across different types of failures37 cited
  • 2022A Processual Model of CEO Activism: Activities, Frames, and Phases34 cited
  • 2024Peace Brand Activism: Global Brand Responses to the War in Ukraine30 cited
  • 2023Between conspicuous and conscious consumption: The sustainability paradox in the intermediary promotional work of an online lifestyle site23 cited
  • 2023The influence of marketing communications agencies on activist brands’ moral competency development and ability to engage in authentic brand activism: Wieden+Kennedy ‘Just Does It’20 cited
  • 2022‘Take a Stand’: The Importance of Social Sustainability and Its Effect on Generation Z Consumption of Luxury Fashion Brands20 cited
  • 2023From Dr. Seuss to Barbie’s cancellation: brand’s institutional work in response to changed market logics19 cited
  • 2022What Grounds Our Loyalty towards “Authentic Brand Activism” of a Sustainable Food Brand?15 cited
  • 2023The activist brand and the transformational power of resistance: towards a narrative conceptual framework15 cited
  • 2025Brand activism: Research trends and cluster analysis10 cited
  • 2022A counterinsurgent (COIN) framework to defend against consumer activists7 cited