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The effect of start/end temporal landmarks on consumers' visual attention and judgments · Study

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ArticleThe effect of start/end temporal landmarks on consumers' visual attention and judgments

Sheng Bi2020

Article2020

The effect of start/end temporal landmarks on consumers' visual attention and judgments

Sheng Bi · Andrew W. Perkins · David E. Sprott

41 citations·0/0 files stored·International Journal of Research in Marketing

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Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing Language, Metaphor, and Cognition

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References

2000Metaphoric structuring: understanding time through spatial metaphors 1980The Metaphorical Structure of the Human Conceptual System 2004The Effect of Conceptual and Perceptual Fluency on Brand Evaluation 2006The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention 2007Preference Fluency in Choice 2008Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”2010Do English and Mandarin speakers think about time differently?2012The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation

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Details

Year2020

Typearticle

Published2020-06-08

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations41

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.1016/j.ijresmar.2020.04.007

openalex_workW3035663128

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