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Assessing the Employee Brand: A Census of One Company

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
1994Competing for the Future5,759 cited
1998Issues and opinion on structural equation modeling4,577 cited
2009Brand-Specific Leadership: Turning Employees into Brand Champions537 cited
2005Positioning Southwest Airlines through employee branding195 cited
2002Follow this Path: How the World's Greatest Organizations Drive Growth by Unleashing Human Potential130 cited

Cited by

2021A nomological network study of employer branding with CSR, motivation and intention to stay19 cited
2019The Role of Brand Knowledge in Explaining Relationship between Brand-Centered Communications and Brand Commitment: Evidence from Public Banks Pakistan10 cited

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