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Abstract Recently, theoretical and methodological contributions to the history of sciences have promoted worldwide interest in the circulation and appropriation of scientific knowledge and objects. Throughout the history of psychology, similar contributions have attempted to clarify the polycentric history of the field. Of special note in the history of behavior analysis, there has been growing interest in its past development in several countries. In this context, historians dedicated to psychology in South America are particularly interested in the paths followed by behaviorisms in the region. Aspects of the indigenization of behavior analysis in Brazil are analyzed between 1960 and 1980, a country in which this theory had a substantial impact in the field of psychology. The authors argue that behavior analysis was indigenized as a “technology” derived from psychology rather than from a theoretical and methodological perspective during that period. By presenting this thesis, the authors posit that protagonists of indigenization were more attached to the experimental discourse of psychology and the creation of a “scientific” psychology capable of attending to specific social demands (e.g., education) rather than the development of the theory itself. Through this work, an active appropriation is demonstrated of behavior analysis by Brazilians who were committed to behavior modification as a technology for solving social demands.
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