The effect of experiential marketing, social media marketing, and brand trust on repurchase intention in Ovo applications

Nyoman Sri Subawa

41 citations0/0 files storedInternational Research Journal of Management IT and Social Sciences

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Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Digital Marketing and Social Media

Abstract

This research was conducted to determine the effect of experiential marketing, social media marketing, and brand trust partially on repurchase intention. This research was conducted on OVO application users in Denpasar City. This study uses a quantitative approach. Respondents have taken as many as 160 respondents with a Non-probability sampling technique with the purposive sampling method. In research data obtained through the distribution of questionnaires. The testing method used in this study is the Linear Regression Test. The results in this study are experiential marketing, social media marketing, and brand trust partially positive and significant effect on repurchase intention.

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2022The Role of Customer Satisfaction as Mediating Variable on the Effect of Brand Image towards Coffee Shop Customer’s Repurchase Intention 2021The Effects of Experiential Marketing and Social Media Marketing on Repurchase Intention with Brand Trust as Variable Mediation for Wearing Klamby Hijab Fashion Products

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