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The effect of experiential marketing, social media marketing, and brand trust on repurchase intention in Ovo applications
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The effect of experiential marketing, social media marketing, and brand trust on repurchase intention in Ovo applications (2020)The effect of experiential marketing, soc…PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI ULANG DI WARUNG KOPI KLOTOK, KALIURANG, YOGYAKARTA (2019)PENGARUH EXPERIENTIAL MARKETI…Understanding mobile payment users’ continuance intention: a trust transfer perspective (2018)Understanding mobile payment …The influence of perceived social media marketing activities on brand loyalty (2017)The influence of perceived so…Impact of service quality and trust on repurchase intentions – the case of Pakistan airline industry (2017)Impact of service quality and…Stakeholders ' expectations of mobile payment in retail: lessons from Sweden (2016)Stakeholders ' expectations o…The role of digital and social media marketing in consumer behavior (2015)The role of digital and socia…Consumer confidence in credence attributes: The role of brand trust (2015)Consumer confidence in creden…The roles of brand community and community engagement in building brand trust on social media (2014)The roles of brand community …Factors Influencing SMEs Adoption of Social Media Marketing (2014)Factors Influencing SMEs Adop…The Impact of Social Media Marketing on Brand Loyalty (2012)The Impact of Social Media Ma…The impact of brand authenticity on brand trust and SME growth: A CEO perspective (2012)The impact of brand authentic…Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Popularity of Brand Posts on …Understanding customers' satisfaction and repurchase intentions (2011)Understanding customers' sati…Consumer’s Trust in the Brand: Can it be built through Brand Reputation, Brand Competence and Brand Predictability (2009)Consumer’s Trust in the Brand…Segmenting online game customers – The perspective of experiential marketing (2008)Segmenting online game custom…Customer repurchase intention (2003)Customer repurchase intentionThe Role of Customer Satisfaction as Mediating Variable on the Effect of Brand Image towards Coffee Shop Customer’s Repurchase Intention (2022)The Role of Customer Satisfac…The Effects of Experiential Marketing and Social Media Marketing on Repurchase Intention with Brand Trust as Variable Mediation for Wearing Klamby Hijab Fashion Products (2021)The Effects of Experiential M…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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How credibility and parasocial interaction influence purchase intentions (2019)User Acceptance of Information Technology: Toward A Unified View1 (2003)Social media’s impact on organizational performance and entrepreneurial orientation in organizations (2016)Diffusion of Innovations 1 (2019)The Digital Marketing Toolkit: A Literature Review for the Identification of Digital Marketing Channels and Platforms (2020)Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research (2021)Extended Self in a Digital World: Table 1. (2013)Social Networks, Personalized Advertising, and Privacy Controls (2013)Word of mouth and interpersonal communication: A review and directions for future research (2014)Social media metrics and analytics in marketing – S3M: A mapping literature review (2017)In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions (2019)When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest (2019)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)The influence of social media marketing activities on customer loyalty (2018)Perceived social media marketing activities and consumer-based brand equity (2020)Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty (2023)A meta-analysis of antecedents and consequences of trust in mobile commerce (2019)How pre-adoption expectancies shape post-adoption continuance intentions: An extended expectation-confirmation model (2020)How perceived risk, benefit and trust determine user Fintech adoption: a new dimension for Islamic finance (2021)
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References

  • 2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing2,059 cited
  • 2003Customer repurchase intention1,602 cited
  • 2015The role of digital and social media marketing in consumer behavior548 cited
  • 2014The roles of brand community and community engagement in building brand trust on social media546 cited
  • 2012The Impact of Social Media Marketing on Brand Loyalty471 cited
  • 2011Understanding customers' satisfaction and repurchase intentions397 cited
  • 2018Understanding mobile payment users’ continuance intention: a trust transfer perspective377 cited
  • 2014Factors Influencing SMEs Adoption of Social Media Marketing367 cited
  • 2017The influence of perceived social media marketing activities on brand loyalty341 cited
  • 2012The impact of brand authenticity on brand trust and SME growth: A CEO perspective281 cited
  • 2015Consumer confidence in credence attributes: The role of brand trust246 cited
  • 2017Impact of service quality and trust on repurchase intentions – the case of Pakistan airline industry201 cited
  • 2016Stakeholders ' expectations of mobile payment in retail: lessons from Sweden105 cited
  • 2009Consumer’s Trust in the Brand: Can it be built through Brand Reputation, Brand Competence and Brand Predictability89 cited

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  • 2008Segmenting online game customers – The perspective of experiential marketing66 cited
  • 2019PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI ULANG DI WARUNG KOPI KLOTOK, KALIURANG, YOGYAKARTA63 cited
  • Cited by

    • 2022The Role of Customer Satisfaction as Mediating Variable on the Effect of Brand Image towards Coffee Shop Customer’s Repurchase Intention27 cited
    • 2021The Effects of Experiential Marketing and Social Media Marketing on Repurchase Intention with Brand Trust as Variable Mediation for Wearing Klamby Hijab Fashion Products19 cited