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Guccification: Redefining Luxury Through Art—The Gucci Revolution · Study

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ChapterGuccification: Redefining Luxury Through Art—The Gucci Revolution

Giorgia Sepe2020

Chapter2020

Guccification: Redefining Luxury Through Art—The Gucci Revolution

Giorgia Sepe · Alessia Anzivino

8 citations·0/0 files stored·Springer eBooks

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Consumer Behavior in Brand Consumption and Identification Fashion and Cultural Textiles Cultural and Historical Studies

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References

2005Product personality and its influence on consumer preference 2014The artification of luxury: From artisans to artists 2014The role of visual art in enhancing perceived prestige of luxury brands 2012Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information 2017Art as a means to recreate luxury brands' rarity and value 2017Luxury advertising and recognizable artworks 2016Emerging Competitive Strategies in the Global Luxury Industry in the Perspective of Sustainable Development: the Case of Kering Group 2018Artist-brand alliances to target new consumers: can visual artists recruit new consumers to a brand?

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2018Brand management and the world of the arts: collaboration, co-operation, co-creation, and inspirationeditorial · 5 shared references 2020The Artification of Luxury: How Art Can Affect Perceived Durability and Purchase Intention of Luxury Productschapter · 5 shared references 2020When Fashion Meets Art: The Artification of Luxury Fashion Brandschapter · 5 shared references 2021Artification strategies to improve luxury perceptions: the role of adding an artist namearticle · 5 shared references 2017Luxury advertising and recognizable artworksarticle · 3 shared references 2021The role of art infusion in enhancing pro-environmental luxury brand advertisingarticle · 3 shared references

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Year2020

Typechapter

Published2020-01-01

VenueSpringer eBooks

Languageen

Citations8

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-3-030-26121-4_4

openalex_workW3036444296

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