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Guccification: Redefining Luxury Through Art—The Gucci Revolution
9 references·0 citing·44 second hop
Guccification: Redefining Luxury Through Art—The Gucci Revolution (2020)Guccification: Redefining Luxury Through …Is artification perceived by consumers of luxury products? The research relevance of a customer-based brand equity model (2018)Is artification perceived by …Artist-brand alliances to target new consumers: can visual artists recruit new consumers to a brand? (2018)Artist-brand alliances to tar…Luxury advertising and recognizable artworks (2017)Luxury advertising and recogn…Art as a means to recreate luxury brands' rarity and value (2017)Art as a means to recreate lu…Emerging Competitive Strategies in the Global Luxury Industry in the Perspective of Sustainable Development: the Case of Kering Group (2016)Emerging Competitive Strategi…The role of visual art in enhancing perceived prestige of luxury brands (2014)The role of visual art in enh…The artification of luxury: From artisans to artists (2014)The artification of luxury: F…Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information (2012)Visual art in advertising: Th…Product personality and its influence on consumer preference (2005)Product personality and its i…Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects (2005)The Work of Art in the Age of Mechanical Reproduction (2007)The Work of Art in the Age of Mechanical Reproduction (2018)Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury (2019)A conceptual framework of contemporary luxury consumption (2021)Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty (2023)Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Conspicuous consumption and income inequality in an emerging economy: evidence from India (2015)Verticality in product labels and shelves as a metaphorical cue to quality (2017)Crafting Extraordinary Stories: Decoding Luxury Brand Communications (2019)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Religious beliefs and consumer behaviour: from loyalty to boycotts (2012)Handbook of Social Psychology (2013)Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention (2014)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Price Perceptions and Consumer Shopping Behavior: A Field Study (1993)Marketing management: analysis. planning. implementation and control (2000)Measuring perceptions of brand luxury (2004)The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations (2017)Exploring the role of visual aesthetics and presentation modality in luxury fashion brand communication on Instagram (2019)Case Study Research: Design and Methods (1984)The Social Responsibility of Business Is to Increase Its Profits (2007)Building theories from case study research (2009)Sustainable what…? The role of corporate websites in communicating material innovations in the luxury fashion industry (2021)Driving Green Consumption: Exploring Generation Z Consumers’ Action Issues on Sustainable Fashion in China (2022)Creating a sustainable future: insights into brand marketing in the luxury fashion industry (2024)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)Dynamic capabilities and strategic management (1997)Consumers’ practices of everyday luxury (2019)The Eureka moment in understanding luxury brand purchases! A non-linear fsQCA-ANN approach (2022)Understanding consumer repurchase intentions towards luxury retail brands: Evidence from an emerging market (2023)Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand (1950)Brand management and the world of the arts: collaboration, co-operation, co-creation, and inspiration (2018)Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride (2020)The role of art infusion in enhancing pro-environmental luxury brand advertising (2021)Dimensions of Brand Personality (1997)Measuring personality in one minute or less: A 10-item short version of the Big Five Inventory in English and German (2006)Signaling Theory: A Review and Assessment (2010)When Fashion Meets Art: The Artification of Luxury Fashion Brands (2020)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Measuring Brand Equity Across Products and Markets (1996)
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References

  • 2005Product personality and its influence on consumer preference355 cited
  • 2014The artification of luxury: From artisans to artists192 cited
  • 2014The role of visual art in enhancing perceived prestige of luxury brands103 cited
  • 2012Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information96 cited
  • 2017Art as a means to recreate luxury brands' rarity and value72 cited
  • 2017Luxury advertising and recognizable artworks64 cited
  • 2016Emerging Competitive Strategies in the Global Luxury Industry in the Perspective of Sustainable Development: the Case of Kering Group25 cited
  • 2018Artist-brand alliances to target new consumers: can visual artists recruit new consumers to a brand?15 cited
  • 2018Is artification perceived by consumers of luxury products? The research relevance of a customer-based brand equity model15 cited

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