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Marketing Realities in the New Environment
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Marketing Realities in the New Environment (2020)Marketing Realities in the New EnvironmentSustainable development and corporate social responsibility in Japanese manufacturing companies (2020)Sustainable development and c…Still the Linchpin: Segregation and Stratification in the USA (2020)Still the Linchpin: Segregati…Perceived corporate social responsibility and customers’ behaviors in the ridesharing service industry (2019)Perceived corporate social re…Luxury Perfume Brands and Millenial Consumers (2019)Luxury Perfume Brands and Mil…An empirical investigation of the drivers of CSR talk and walk in the fashion industry (2019)An empirical investigation of…The Marketing Mix in a Marketing 3.0 Context (2018)The Marketing Mix in a Market…Marketing 3.0: From Products to Customers to the Human Spirit (2018)Marketing 3.0: From Products …A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices across Industries (2018)A Longitudinal Cross-product …Reverse Innovation (2012)Reverse InnovationAdvertising as Information (1974)Feeling and thinking: Preferences need no inferences. (1980)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Brand strategy scope and advertising spending: The more the better? (2019)Digital and traditional media advertising and business performance of agribusiness firms - Empirical evidence in Japan (2021)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)An assessment of corporate social responsibility on customer company identification and loyalty in banking industry: a PLS-SEM analysis (2020)Corporate social responsibility (CSR) and customer loyalty in the hotel industry: A cross-country study (2020)Corporate social responsibility and employees' voluntary pro‐environmental behavior: The role of organizational pride and employee engagement (2021)Dimensions of Brand Personality (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Ignite the Scent: The Effectiveness of Implied Explosion in Perfume Ads (2024)A Three-Dimensional Conceptual Model of Corporate Performance (1979)Verification Strategies for Establishing Reliability and Validity in Qualitative Research (2002)Strategy and society: the link between competitive advantage and corporate social responsibility (2007)Deploying Resilience Enablers to Mitigate Risks in Sustainable Fashion Supply Chains (2021)Contingency-based analysis of the drivers and obstacles to a successful sustainable business model: Seeking the uncaptured value (2023)ESG performance, media coverage and brand value (2024)The Dimensions of Residential Segregation (1988)Savage Inequalities: Children in America's Schools. (1992)American Apartheid: Segregation and the Making of the Underclass. (1993)Racial Capitalism and Black–White Health Inequities in the United States: The Case of the 2008 Financial Crisis (2024)Toward a New Conception of the Environment-Competitiveness Relationship (1995)THE CORPORATE SOCIAL PERFORMANCE-FINANCIAL PERFORMANCE LINK (1997)Corporate Social and Financial Performance: A Meta-Analysis (2003)A frontier‐based managerial approach for relative sustainability performance assessment of the world's airports (2020)A temporal progressive analysis of the social performance of mining firms based on a Malmquist index estimated with a Benefit-of-the-Doubt directional model (2020)Resilient supply chain network design without lagging sustainability responsibilities (2023)Principles of Marketing (1972)Users of the world, unite! The challenges and opportunities of Social Media (2009)Globalization and Its Discontents (2015)Perspectives on Innovation Processes (2013)A Typology of Reverse Innovation (2014)Viewing Global Strategy Through a Microfoundations Lens (2018)An Open Government Maturity Model for social media-based public engagement (2012)Green marketing orientation: Conceptualization, scale development and validation (2017)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)
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References

  • 2018Marketing 3.0: From Products to Customers to the Human Spirit624 cited
  • 2012Reverse Innovation205 cited
  • 2019Perceived corporate social responsibility and customers’ behaviors in the ridesharing service industry138 cited
  • 2020Still the Linchpin: Segregation and Stratification in the USA107 cited
  • 2019An empirical investigation of the drivers of CSR talk and walk in the fashion industry61 cited
  • 2020Sustainable development and corporate social responsibility in Japanese manufacturing companies50 cited
  • 2018A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices across Industries17 cited
  • 2018The Marketing Mix in a Marketing 3.0 Context9 cited
  • 2019Luxury Perfume Brands and Millenial Consumers6 cited

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