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Uluslararası B2B E-Pazarlama Gaziantep Ayakkabı Sektörüne Yönelik Bir Araştırma
6 references·0 citing·26 second hop
Uluslararası B2B E-Pazarlama Gaziantep Ayakkabı Sektörüne Yönelik Bir Araştırma (2020)Uluslararası B2B E-Pazarlama Gaziantep Ay…İşletmeden İşletmeye (B2B) Elektronik Pazaryerleri ve Gelişmekte Olan Ülkelerin Dış Ticaretinde Uygulanabilirliği (2016)İşletmeden İşletmeye (B2B) El…Multidimensional Business to Business E-Commerce Maturity Application: Assessment on Its Practicality (2014)Multidimensional Business to …The role of e-commerce in B2B markets of goods and services (2013)The role of e-commerce in B2B…B2B Brand Management (2007)B2B Brand ManagementInternet Marketing: Strategy, Implementation and Practice (2000)Internet Marketing: Strategy,…Management Information Systems, Managing Digital Firm, (1988)Management Information System…Industrial buying and creative marketing (1967)Organizational Buying Behavior (1973)Business Market Management: : Understanding, Creating, and Delivering Value (1999)A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector (2010)Business to business digital content marketing: marketers’ perceptions of best practice (2014)What messages to post? Evaluating the popularity of social media communications in business versus consumer markets (2016)The Commitment-Trust Theory of Relationship Marketing (1994)Business-to-Business Electronic Commerce (2001)E-hubs: the new B2B (business-to-business) marketplaces. (2001)The effects of environmental factors on B2B e-services purchase: perceived risk and convenience as mediators (2018)E-Commerce in Agri-Food Sector: A Systematic Literature Review Based on Service-Dominant Logic (2021)Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach (2022)Value creation in E‐business (2001)eCommerce adoption in developing countries: a model and instrument (2005)Business-to-business adoption of eCommerce in China (2007)Literature review: investment readiness level of small and medium sized companies (2015)Determinants of Continuity in Conventional Industrial Channel Dyads (1989)First-mover (dis)advantages: retrospective and link with the resource-based view (1998)It's all B2B…and beyond: Toward a systems perspective of the market (2010)Dijital Pazarlama Kapsamında E-Ticaret ve E-Ticaretin Gelecek Vizyonu (2023)The 4S Web-Marketing Mix model (2002)The impact of E-marketing use on small business enterprises' marketing success (2011)Foundations of Social Media Marketing (2014)Information Technology and Organizational Learning: An Investigation of Exploration and Exploitation Processes (2007)Linking Customer Interaction and Innovation: The Mediating Role of New Organizational Practices (2010)Born digitals: Thoughts on their internationalization and a research agenda (2019)
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References

  • 1988Management Information Systems, Managing Digital Firm,1,415 cited
  • 2000Internet Marketing: Strategy, Implementation and Practice550 cited
  • 2007B2B Brand Management289 cited
  • 2013The role of e-commerce in B2B markets of goods and services42 cited
  • 2014Multidimensional Business to Business E-Commerce Maturity Application: Assessment on Its Practicality9 cited
  • 2016İşletmeden İşletmeye (B2B) Elektronik Pazaryerleri ve Gelişmekte Olan Ülkelerin Dış Ticaretinde Uygulanabilirliği6 cited

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