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It's all B2B…and beyond: Toward a systems perspective of the market · Study

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ArticleIt's all B2B…and beyond: Toward a systems perspective of the market

Stephen Louis Vargo2010

Article2010

It's all B2B…and beyond: Toward a systems perspective of the market

Stephen Louis Vargo · Robert F. Lusch

1,454 citations·0/0 files stored·Industrial Marketing Management

No readable copy stored yet — this record is metadata only.

Service and Product Innovation Marketing and Advertising Strategies Customer Service Quality and Loyalty

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 1,454 citations exist upstream.

References

1973The Strength of Weak Ties 2003Evolving to a New Dominant Logic for Marketing 1776An Inquiry into the Nature and Causes of the Wealth of Nations 2007Service-dominant logic: continuing the evolution 2001Brand Community 2005Consumer Culture Theory (CCT): Twenty Years of Research 1971The Theory of Buyer Behavior 2009How Brand Community Practices Create Value

Cited by

2020Effects of COVID-19 on business and research 2011Value co-creation in service logic: A critical analysis 2016Service-dominant logic 2025 2014The Role of Customer Engagement Behavior in Value Co-Creation 2011Contextualization and value-in-context: How context frames exchange 2012Health Care Customer Value Cocreation Practice Styles 2015Service Innovation in the Digital Age: Key Contributions and Future Directions 2014Theory of value co-creation: a systematic literature review

Details

Year2010

Typearticle

Published2010-07-22

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations1,454

Files0 public / 0

ShelfService and Product Innovation

Identifiers

doi10.1016/j.indmarman.2010.06.026

openalex_workW2002704355

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