Fashioning Wellbeing Through Craft: A Case Study of Aneeth Arora’s Strategies for Sustainable Fashion and Decolonizing Design

Abstract

As the Indian fashion industry responds to calls for sustainable fashion innovation, many designers consciously look back to India’s rich history of craft to propose solutions for the future. By focusing on the emerging dialogue on craft and sustainability and the work of designer Aneeth Arora for the label Péro, this paper illustrates how through shifting the emphasis towards a model of design for wellbeing, the foundation for which are embedded in many craft-based activities, alternatives for sustainable fashion futures and decolonizing design emerge. Finally, by applying a critical lens to the discourse on crafting sustainable fashion, the paper highlights the drawbacks and opportunities such strategies present.

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