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Segmentation of Retail Consumers with Soft Clustering Approach · Study

WorkSegmentation of Retail Consumers with Soft Clustering Approach

Onur Doğan2020

Work2020

Segmentation of Retail Consumers with Soft Clustering Approach

Onur Doğan · Abdulkadir Hızıroğlu · Ömer Faruk Seymen

9 citations·0/0 files stored·Advances in intelligent systems and computing

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Customer churn and segmentation Advanced Clustering Algorithms Research Data Mining and Machine Learning Applications

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References

1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 1987Market Segmentation: A Review 2009Market segments based on the dominant movement patterns of tourists 2001Predictive modeling using segmentation 2013Soft computing applications in customer segmentation: State-of-art review and critique 2017Does country-of-origin brand personality generate retail customer lifetime value? A Big Data analytics approach 2008Outlier identification and market segmentation using kernel-based clustering techniques 2019Analyzing of Gender Behaviors from Paths Using Process Mining: A Shopping Mall Application

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2025Fuzzy Clustering Based on Activity Sequence and Cycle Time in Process Mining

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Year2020

Typeother

Published2020-07-10

VenueAdvances in intelligent systems and computing

ISSN-L2194-5357

Languageen

Citations9

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1007/978-3-030-51156-2_6

openalex_workW3040924276

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