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An Exploratory Investigation of Facebook Live Marketing by Women Entrepreneurs in Bangladesh
16 references·4 citing·25 second hop
An Exploratory Investigation of Facebook Live Marketing by Women Entrepreneurs in Bangladesh (2020)An Exploratory Investigation of Facebook …Principles and Practice of Structural Equation Modeling (2012)Principles and Practice of St…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)A Theoretical Extension of th…The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of St…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1 (1992)Extrinsic and Intrinsic Motiv…User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Computer T…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)The Theory of Reasoned Action…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…From Intentions to Actions: A Theory of Planned Behavior (1985)From Intentions to Actions: A…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Factors Affecting the Success of Women Entrepreneurs in Egypt (2022)Factors Affecting the Success…Women Entrepreneurs’ Adoption of Mobile Applications for Business Sustainability (2021)Women Entrepreneurs’ Adoption…Impacts of Binge-Watching on Netflix during the COVID-19 pandemic (2021)Impacts of Binge-Watching on …Benefits and challenges in adopting social media for SMEs: A case from Bangladesh (2021)Benefits and challenges in ad…Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Understanding Information Technology Usage: A Test of Competing Models (1995)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)Self-efficacy mechanism in human agency. (1982)User Acceptance of Information Technology: Toward A Unified View1 (2003)Understanding Attitudes and Predicting Social Behavior (1980)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)The theory of planned behavior (1991)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Multidimensional Assessment of Emotion Regulation and Dysregulation: Development, Factor Structure, and Initial Validation of the Difficulties in Emotion Regulation Scale (2003)Structural Equation Modelling: Guidelines for Determining Model Fit (2008)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)POSITIVE PSYCHOLOGICAL CAPITAL: MEASUREMENT AND RELATIONSHIP WITH PERFORMANCE AND SATISFACTION (2007)Measurement invariance conventions and reporting: The state of the art and future directions for psychological research (2016)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)When to use and how to report the results of PLS-SEM (2018)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 2012Principles and Practice of Structural Equation Modeling38,893 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1998Principles and Practice of Structural Equation Modeling36,041 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
  • 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies22,991 cited
  • 1985From Intentions to Actions: A Theory of Planned Behavior19,049 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1992Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 16,231 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited

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  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 1988The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research3,866 cited
  • Cited by

    • 2021Impacts of Binge-Watching on Netflix during the COVID-19 pandemic66 cited
    • 2021Women Entrepreneurs’ Adoption of Mobile Applications for Business Sustainability26 cited
    • 2021Benefits and challenges in adopting social media for SMEs: A case from Bangladesh14 cited
    • 2022Factors Affecting the Success of Women Entrepreneurs in Egypt10 cited