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Girls Try, Boys Aim High: Exposing Difference in Implied Ability, Activity, and Agency of Girls Versus Boys in Language on McDonald’s Happy Meal Boxes
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Girls Try, Boys Aim High: Exposing Difference in Implied Ability, Activity, and Agency of Girls Versus Boys in Language on McDonald’s Happy Meal Boxes (2020)Girls Try, Boys Aim High: Exposing Differ…Advances in Consumer Research (2025)Advances in Consumer ResearchSex Differences in Social Behavior (2013)Sex Differences in Social Beh…Gender in Twentieth-Century Children’s Books (2011)Gender in Twentieth-Century C…Gender Dimensions of Brand Personality (2009)Gender Dimensions of Brand Pe…Gender Stereotyping and Under-representation of Female Characters in 200 Popular Children’s Picture Books: A Twenty-first Century Update (2006)Gender Stereotyping and Under…Empirical support for the gender-as-culture hypothesis. (2001)Empirical support for the gen…The Gendered Society (2000)The Gendered SocietyExplaining Sex Differences in Social Behavior: A Meta-Analytic Perspective (1991)Explaining Sex Differences in…Making a difference: psychology and the construction of gender (1990)Making a difference: psycholo…Sex Differences in Social Behavior: A Social-Role Interpretation. (1989)Sex Differences in Social Beh…Androgyny and gender schema theory: a conceptual and empirical integration. (1984)Androgyny and gender schema t…Measuring Sex Stereotypes: A Multination Study (1982)Measuring Sex Stereotypes: A …Gender schema theory: A cognitive account of sex typing. (1981)Gender schema theory: A cogni…Gender schema theory: A cognitive account of sex typing. (1981)Gender schema theory: A cogni…Sex-Role Socialization in Picture Books for Preschool Children (1972)Sex-Role Socialization in Pic…The Social Construction of Reality: A Treatise in the Sociology of Knowledge. (1967)The Social Construction of Re…The gendered marketing of children’s toys: An integrative review and de-gendering agenda (2025)The gendered marketing of chi…“Even more than that, men love cars”: “Car guy” memes and hegemonic masculinity (2023)“Even more than that, men lov…Middle-class fathers' occupational role and attitudes toward children. (1952)Sex-role preference in young children. (1956)SEX-ROLE PRESSURES AND THE SOCIALIZATION OF THE MALE CHILD (1959)A Schematic Processing Model of Sex Typing and Stereotyping in Children (1981)A self-efficacy approach to the career development of women (1981)Gender and power in organizations: A longitudinal perspective. (1989)Availability: A heuristic for judging frequency and probability (1973)The measurement of psychological androgyny. (1974)Judgment under Uncertainty: Heuristics and Biases (1975)A social-cognitive approach to motivation and personality. (1988)Social stigma and self-esteem: The self-protective properties of stigma. (1989)Social cognitive theory of gender development and differentiation. (1999)The psychology of sex differences (1975)Telling more than we can know: Verbal reports on mental processes. (1977)Book Reviews: Statistical Methods for Meta-Analysis Larry V. Hedges and Ingram Olkin New York: Academic Press, 1985. xxii + 369 pp (1988)Gender and leadership style: A meta-analysis. (1990)Gender differences in personality traits across cultures: Robust and surprising findings. (2001)Gender Differences in Preferences (2009)The Structure of Scientific Revolutions (1963)The Structure of Scientific Revolutions. 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(2002)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Sex differences in human mate preferences: Evolutionary hypotheses tested in 37 cultures (1989)Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1 (2000)
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References

  • 1967The Social Construction of Reality: A Treatise in the Sociology of Knowledge.16,459 cited
  • 2025Advances in Consumer Research13,486 cited
  • 1981Gender schema theory: A cognitive account of sex typing.4,408 cited
  • 2013Sex Differences in Social Behavior3,440 cited
  • 1989Sex Differences in Social Behavior: A Social-Role Interpretation.3,281 cited
  • 1982Measuring Sex Stereotypes: A Multination Study1,089 cited
  • 2000The Gendered Society992 cited
  • 1991Explaining Sex Differences in Social Behavior: A Meta-Analytic Perspective950 cited
  • 2009Gender Dimensions of Brand Personality590 cited
  • 1972Sex-Role Socialization in Picture Books for Preschool Children491 cited
  • 1981Gender schema theory: A cognitive account of sex typing.478 cited
  • 1990Making a difference: psychology and the construction of gender445 cited
  • 1984Androgyny and gender schema theory: a conceptual and empirical integration.416 cited
  • 2001Empirical support for the gender-as-culture hypothesis.316 cited
  • 2006Gender Stereotyping and Under-representation of Female Characters in 200 Popular Children’s Picture Books: A Twenty-first Century Update307 cited

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  • 2011Gender in Twentieth-Century Children’s Books230 cited
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    • 2025The gendered marketing of children’s toys: An integrative review and de-gendering agenda10 cited
    • 2023“Even more than that, men love cars”: “Car guy” memes and hegemonic masculinity10 cited