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Can self-referencing exacerbate punishing behavior toward corporate brand transgressors? · Study

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ArticleCan self-referencing exacerbate punishing behavior toward corporate brand transgressors?

Didem Gamze Işıksal2020

Article2020

Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?

Didem Gamze Işıksal · Elif Karaosmanoğlu

17 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Corporate Identity and Reputation

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1992Advances in prospect theory: Cumulative representation of uncertainty 1977Self-schemata and processing information about the self.2008On value and value co-creation: A service systems and service logic perspective 2004When Good Brands Do Bad 2006The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations

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2023Price-ethicality association: When price discounts inhibit ethical purchasing

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Year2020

Typearticle

Published2020-07-16

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations17

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/s41262-020-00204-8

openalex_workW3042378461

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