MERCADOS EMERGENTES E AS ESTRATÉGIAS DE INOVAÇÃO NO BRASIL

Abstract

innovations that occurred in Brazil, seeking to shed more light on these new paths so that we can reflect on the innovation in the country.This study uses a bibliographic survey, looking for theoretical support and empirical data on a secondary basis to describe and discuss aspects of the phenomenon of innovation in emerging markets, with special emphasis on the Brazilian case.In view of this, the theoretical framework presents brief sections covering the basic characterization of emerging markets; the types of innovation present in these markets; and the characteristics that mark innovation in Brazil.By outlining some critical considerations about innovation in the national context, the study points to Brazil's lag in the world rank, with a performance incompatible with the size of its economy.In spite of the difficulties observed, thanks to bold initiatives that are not always institutional in nature, ideas, new ventures, cuttingedge technologies emerge, showing a potential face of an innovative Brazil.Finally, it presents considerations on innovation in the Brazilian market and points out objects worthy of further investigation.

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