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Marka Maskotlarında Antropomorfizm Kullanımına Yönelik Göstergebilimsel Bir Analiz: Arçelik Markası Robot Çelik Vakası
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Marka Maskotlarında Antropomorfizm Kullanımına Yönelik Göstergebilimsel Bir Analiz: Arçelik Markası Robot Çelik Vakası (2020)Marka Maskotlarında Antropomorfizm Kullan…Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017)Humanizing brands: When brand…When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism (2012)When Brands Seem Human, Do Hu…Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception (2011)Gaming with Mr. Slot or Gamin…Dimensionalizing Cultures: The Hofstede Model in Context (2011)Dimensionalizing Cultures: Th…Brands as Relationship Partners: Warmth, Competence, and In-Between (2011)Brands as Relationship Partne…Social Cognition Unbound (2010)Social Cognition UnboundOn seeing human: A three-factor theory of anthropomorphism. (2007)On seeing human: A three-fact…Semiotics: The Basics (2003)Semiotics: The BasicsMetaphors We Live By (2003)Metaphors We Live ByMovement and Mind: A Functional Imaging Study of Perception and Interpretation of Complex Intentional Movement Patterns (2000)Movement and Mind: A Function…How Personality Makes a Difference (2000)How Personality Makes a Diffe…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Media Semiotics: An Introduction (1997)Media Semiotics: An Introduct…Faces in the Clouds: A New Theory of Religion (1993)Faces in the Clouds: A New Th…Faces in the Clouds (1993)Faces in the CloudsPossessions and the Extended Self (1988)Possessions and the Extended …REKLAM TASARIMDA BİR GÖRSEL ANLATIM YÖNTEMİ OLARAK KİŞİLEŞTİRME (2022)REKLAM TASARIMDA BİR GÖRSEL A…Does the autistic child have a “theory of mind” ? (1985)Relevance: Communication and Cognition (1986)Mindblindness: an essay on autism and theory of mind (1995)The neural correlates of maternal and romantic love (2004)Responding to the emotions of others: Dissociating forms of empathy through the study of typical and psychiatric populations (2005)Dissociable Medial Prefrontal Contributions to Judgments of Similar and Dissimilar Others (2006)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Dimensions of Brand Personality (1997)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)The Social Brain: Neural Basis of Social Knowledge (2008)Perceived social isolation and cognition (2009)A Meta-Analysis of Factors Affecting Trust in Human-Robot Interaction (2011)The Structure of Scientific Revolutions (1963)Separation of Ownership and Control (1983)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)An overview of Hofstede-inspired country-level culture research in international business since 2006 (2016)Coercive, normative and mimetic isomorphism as determinants of the voluntary assurance of sustainability reports (2016)Personal values in human life (2017)Choose Your Method: A Comparison of Phenomenology, Discourse Analysis, and Grounded Theory (2007)Geographies of toponymic inscription: new directions in critical place-name studies (2009)From Use to Effective Use: A Representation Theory Perspective (2012)THE RELATION OF INSTRUMENTAL and SYMBOLIC ATTRIBUTES TO A COMPANY'S ATTRACTIVENESS AS AN EMPLOYER (2003)Destination image and destination personality: An application of branding theories to tourism places (2006)Destination Personality: An Application of Brand Personality to Tourism Destinations (2006)Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products (2007)Beyond Beliefs: Religions Bind Individuals Into Moral Communities (2010)Qualitative Analysis for Social Scientists (1987)The contemporary theory of metaphor (1993)A Dynamic Theory of Organizational Knowledge Creation (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Who Sees Human? (2010)The cultural evolution of prosocial religions (2014)
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  • 1997Media Semiotics: An Introduction366 cited
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    • 2022REKLAM TASARIMDA BİR GÖRSEL ANLATIM YÖNTEMİ OLARAK KİŞİLEŞTİRME7 cited