Application of Management Innovations in the Bulgarian Wine Industry

Abstract

Abstract The innovations are of crucial importance for the contemporary business development. Management innovation is one of the groups of innovations that can be applied and according to the scholars it has the potential to enhance the competitiveness of the enterprise. As the wine industry is a key sector of the Bulgarian economy, it is essential for the wine producers to select a relevant type of innovations for their enterprise. Thus, the aim of the current study is to identify if the Bulgarian wine producers are ready to implement management innovations and if this decision is associated to some factors. The object of the study is Bulgarian SMEs wine producers. The focus is their activity, regarding the management innovations. The results are obtained through an online survey, conducted from December 2019 to January 2020. The results show that the priorities of Bulgarian wine producers are the management innovations, related to processes and resources, the employees and the knowledge.

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