Articlebronze2020

Using big data to evaluate corporate social responsibility and sustainable development practices

Adriana M. Barbeito-Caamaño · Ricardo Chalmeta

79 citations0/0 files storedCorporate Social Responsibility and Environmental Management

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Corporate Social Responsibility Reporting Environmental Sustainability in Business Corporate Social Responsibility and Sustainability

Abstract

Abstract This paper shows an alternative method to evaluate sustainable development and corporate social responsibility (CSR) practices based on the opinions of companies' stakeholders expressed on Twitter. An application of the method is performed with the Inditex textile group. This paper shows two important findings: (a) knowledge about companies' CSR practices and stakeholders opinions can be obtained using big data to analyse CSR information about the company on online social networks; and (b) there are important differences between the contents of the sustainability report of a company and the CSR opinions of its stakeholders on the internet. These findings have benefits for the company's stakeholders, who will be able to know the CSR practices of a company in a more objective way, and for the company, which will be able to improve its CSR performance and communication strategy, as well as the stakeholder engagement.

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References

2007The Social Responsibility of Business Is to Increase Its Profits 2007Green supply‐chain management: A state‐of‐the‐art literature review 2002Introduction 2006Corporate social responsibility communication: stakeholder information, response and involvement strategies 2004Business Ethics: Corporate Responses to Scandal 2014CSR reporting practices and the quality of disclosure: An empirical analysis 2003Corporate Social Responsibility: Whether or How?2012Information, Community, and Action: How Nonprofit Organizations Use Social Media

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