SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method
16 references·0 citing·48 second hop
Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method (2020)Net audiences: a comparison of the Sainsb…Advertising Media Planning (2022)Advertising Media PlanningThe Emergence of Generation Z And Its Impact in Advertising (2017)The Emergence of Generation Z…Measuring time spent with media: the Common Sense census of media use by US 8- to 18-year-olds (2016)Measuring time spent with med…Consumers’ Cross-Channel Use in Online and Offline Purchases (2016)Consumers’ Cross-Channel Use …Is the Multi-Platform Whole More Powerful Than Its Separate Parts? (2013)Is the Multi-Platform Whole M…Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign (2013)Comparing the Relative Effect…Designing research with in-built differentiated replication (2012)Designing research with in-bu…Social Desirability Bias in Real, Hypothetical, and Inferred Valuation Experiments (2011)Social Desirability Bias in R…The impact of media fragmentation on audience targeting: An empirical generalisation approach (2010)The impact of media fragmenta…Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions (2008)Informing, Transforming, and …When ads work: new proof that advertising triggers sales (2007)When ads work: new proof that…Market segmentation for competitive brands (1996)Market segmentation for compe…Good Empirical Generalizations (1995)Good Empirical GeneralizationsInvestigating the Impact of Executional Style on Television Commercial Effectiveness (1994)Investigating the Impact of E…Current issues and research in advertising (1978)Current issues and research i…Predicting Audience Exposure to Spot TV Advertising Schedules (1977)Predicting Audience Exposure …China statistical yearbook (1988)Double Jeopardy Revisited (1990)Human Development Report (2001)Message Generalizations That Support Evidence-Based Persuasive Message Design: Specifying the Evidentiary Requirements (2014)Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension (2015)Planning and Conducting Experimental Advertising Research and Questionnaire Design (2017)Information and Consumer Behavior (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Impact of online reviews of customer care experience on brand or company selection (2010)Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods (2011)The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment (2016)Advances in Consumer Research (2025)A new scale of social desirability independent of psychopathology. (1960)Social Desirability Bias and the Validity of Indirect Questioning (1993)The Effects of Financial Incentives in Experiments: A Review and Capital-Labor-Production Framework (1999)Controlling social desirability bias (2018)Get Real! Individuals Prefer More Sustainable Investments (2021)The state of the art of discrete choice experiments in food research (2022)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Marketing Research (1970)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)Marketing knowledge and the value of segmentation (2002)A combined segmentation and demand model for store brands (2003)Understanding brand performance measures: using Dirichlet benchmarks (2003)"Paradigms Lost": On Theory and Method in Research in Marketing (1983)Consumer Evaluations of Brand Extensions (1990)Generalizations about trust in marketing channel relationships using meta-analysis (1998)A Meta-Analysis of Satisfaction in Marketing Channel Relationships (1999)Measuring inter-organizational trust—a critical review of the empirical research in 1990–2003 (2005)Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)Determining Where to Shop: Fixed and Variable Costs of Shopping (1998)Understanding the Impact of Synergy in Multimedia Communications (2003)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Digital marketing: A framework, review and research agenda (2016)Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns (2019)The common sense census: media use by tweens and teens (2015)Young children's transfer of learning from a touchscreen device (2015)Young Adolescents’ Digital Technology Use and Mental Health Symptoms: Little Evidence of Longitudinal or Daily Linkages (2019)Association of Children’s Physical Activity and Screen Time With Mental Health During the COVID-19 Pandemic (2021)Celebrity Advertising (1987)Trends in U.S. Adolescents’ media use, 1976–2016: The rise of digital media, the decline of TV, and the (near) demise of print. (2018)A tourism inflex: Generation Z travel experiences (2019)‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing (2020)From “Frequency” to “Continuity”—Is It a New Dawn? (1997)Creative That Sells: How Advertising Execution Affects Sales (2015)The Elaboration Likelihood Model of Persuasion (1986)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)How Advertising Works: What Do We Really Know? (1999)
this work references cited by second hop

References

  • 1978Current issues and research in advertising954 cited
  • 2013Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign185 cited
  • 2016Measuring time spent with media: the Common Sense census of media use by US 8- to 18-year-olds165 cited
  • 2011Social Desirability Bias in Real, Hypothetical, and Inferred Valuation Experiments160 cited
  • 1996Market segmentation for competitive brands120 cited
  • 2012Designing research with in-built differentiated replication120 cited
  • 1995Good Empirical Generalizations111 cited
  • 2008Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions106 cited
  • 2017The Emergence of Generation Z And Its Impact in Advertising99 cited
  • 2007When ads work: new proof that advertising triggers sales73 cited
  • 1977Predicting Audience Exposure to Spot TV Advertising Schedules62 cited
  • 2013Is the Multi-Platform Whole More Powerful Than Its Separate Parts?55 cited
  • 2010The impact of media fragmentation on audience targeting: An empirical generalisation approach52 cited
  • 1994Investigating the Impact of Executional Style on Television Commercial Effectiveness51 cited
  • 2016

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Consumers’ Cross-Channel Use in Online and Offline Purchases
47 cited
  • 2022Advertising Media Planning47 cited
  • Cited by

    No citing works inside the corpus for this window.