References

• 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
• 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
• 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
• 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
• 1959The Social Psychology of Groups5,898 cited
• 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
• 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
• 2009Social media: The new hybrid element of the promotion mix4,108 cited
• 2011Customer Engagement3,657 cited
• 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
• 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
• 2017Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude2,544 cited
• 2010The politics of ‘platforms’2,508 cited
• 1960The Social Psychology of Groups2,173 cited
• 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase