CULTURAL AND SOCIAL TRADITIONS OF THE HIGHER EDUCATION SYSTEM IN THAILAND

Abstract

As Thailand becomes one of the major tourist destinations of the world, demands for Human Resources to serve the Hospitality and Tourism Industry have increased substantially.Higher Education Institutions in Thailand both public and private Universities which offer academic programs in Hospitality and Tourism Education have expanded significantly during the past decade.To empower graduate employment in Hospitality and Tourism Industry, prime importance must be emphasized on the curriculum structure and study programs specially developed and co-designed by Higher Education Institutions and Professional Associations in Hospitality and Tourism Industry such as Thai Hotel Association ( THA ), Tourism Authority of Thailand ( TAT ),Thailand International Convention Association (TICA) the selection of the major courses, major electives and free electives; adjustment of criteria and qualification of lecturers and faculty members, professional skills and experience of instructors; new teaching methodologies especially learning by doing or student-center; faculty-student mobility; credit-transfer scheme; and the enforcement of Co-operative Education through university-industry partnership.The ultimate goal is to create the ideal graduates of international standard qualifications instilled with a touch of Thai hospitality, fully equipped with core competencies, professional skills, multi-lingual talent, ICT literate, great personality, service-mind and most significant professional ethics -to serve both the local and global market in Hospitality and Tourism Industry in the globalization era under the FTA context.

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