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Free contents vs. inconvenience costs: Two faces of online video advertising · Study

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ArticleFree contents vs. inconvenience costs: Two faces of online video advertising

Minjung Shon2020

Article2020

Free contents vs. inconvenience costs: Two faces of online video advertising

Minjung Shon · Jungwoo Shin · Junseok Hwang · Daeho Lee

31 citations·0/0 files stored·Telematics and Informatics

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1972Conditional logit analysis of qualitative choice behavior 1989Competing Technologies, Increasing Returns, and Lock-In by Historical Events 2000Mixed MNL models for discrete response 1978Conjoint Analysis in Consumer Research: Issues and Outlook 2013Prospect Theory: An Analysis of Decision Under Risk 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice 1994Systems Competition and Network Effects 2008The knowledge spillover theory of entrepreneurship

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Year2020

Typearticle

Published2020-07-28

VenueTelematics and Informatics

ISSN-L0736-5853

Languageen

Citations31

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.tele.2020.101476

openalex_workW3046067461

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