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Free contents vs. inconvenience costs: Two faces of online video advertising
16 references·1 citing·47 second hop
Free contents vs. inconvenience costs: Two faces of online video advertising (2020)Free contents vs. inconvenience costs: Tw…Online Behavioral Advertising: A Literature Review and Research Agenda (2017)Online Behavioral Advertising…Prospect Theory: An Analysis of Decision Under Risk (2013)Prospect Theory: An Analysis …Online Display Advertising: Targeting and Obtrusiveness (2011)Online Display Advertising: T…Entry into platform‐based markets (2011)Entry into platform‐based mar…The knowledge spillover theory of entrepreneurship (2008)The knowledge spillover theor…Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2007)Chapter 31 Coordination and L…The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization1 (2006)The Personalization Privacy P…WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)WHY DO PEOPLE AVOID ADVERTISI…Privacy Concerns and Consumer Willingness to Provide Personal Information (2000)Privacy Concerns and Consumer…Mixed MNL models for discrete response (2000)Mixed MNL models for discrete…Forecasting new product penetration with flexible substitution patterns (1998)Forecasting new product penet…Systems Competition and Network Effects (1994)Systems Competition and Netwo…Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Conjoint Analysis in Marketin…Competing Technologies, Increasing Returns, and Lock-In by Historical Events (1989)Competing Technologies, Incre…Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Consumer…Conditional logit analysis of qualitative choice behavior (1972)Conditional logit analysis of…Are global over-the-top platforms the destroyers of ecosystems or the catalysts of innovation? (2021)Are global over-the-top platf…Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety (1992)Consumer Trade-Offs and the Evaluation of Services (1995)Advances in Consumer Research (2025)Theory and Methods of Scaling (1958)Simultaneous conjoint measurement: A new type of fundamental measurement (1964)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Handbook on Constructing Composite Indicators (2005)Handbook on Constructing Composite Indicators: Methodology and User Guide (2008)Understanding Attitudes and Predicting Social Behavior (1980)Alternative Ways of Assessing Model Fit (1992)The Commitment-Trust Theory of Relationship Marketing (1994)Trust and privacy concern within social networking sites: A comparison of Facebook and MySpace (2007)The impact of personal dispositions on information sensitivity, privacy concern and trust in disclosing health information online (2010)The role of data privacy in marketing (2016)Clio and the economics of QWERTY (1985)Network externalities, competition, and compatibility (1985)Technology Adoption in the Presence of Network Externalities (1986)Increasing Returns and Economic Geography (1990)Institutions (1991)International Norm Dynamics and Political Change (1998)Empirical research on nominal exchange rates (1995)Measuring Market Power in the Ready-to-Eat Cereal Industry (1998)A latent class model for discrete choice analysis: contrasts with mixed logit (2003)The Mixed Logit model: The state of practice (2003)A Contribution to the Theory of Economic Growth (1956)On the mechanics of economic development (1988)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)National Systems of Entrepreneurship: Measurement issues and policy implications (2013)Digital affordances, spatial affordances, and the genesis of entrepreneurial ecosystems (2017)Entrepreneurial ecosystem elements (2019)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Contract Design and Self-Control: Theory and Evidence (2004)A Price Theory of Multi-Sided Platforms (2010)Fifty Years of Empirical Studies of Innovative Activity and Performance (2010)Le Comportement de l'Homme Rationnel devant le Risque: Critique des Postulats et Axiomes de l'Ecole Americaine (1953)Risk Aversion in the Small and in the Large (1964)Essays in the Theory of Risk-Bearing. (1972)The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons (2000)Online Investors: Do the Slow Die First? (2002)A Survey of Fake News (2020)Financial Ratios and the Probabilistic Prediction of Bankruptcy (1980)Macroeconomics and Reality (1980)Discrete Choice Methods with Simulation (2001)A Strategic Model of Social and Economic Networks (1996)The economics of networks (1996)Research Commentary —Platform Evolution: Coevolution of Platform Architecture, Governance, and Environmental Dynamics (2010)
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References

  • 1972Conditional logit analysis of qualitative choice behavior14,281 cited
  • 1989Competing Technologies, Increasing Returns, and Lock-In by Historical Events7,487 cited
  • 2000Mixed MNL models for discrete response4,354 cited
  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 2013Prospect Theory: An Analysis of Decision Under Risk3,087 cited
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  • 2006The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization11,249 cited
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  • 1998Forecasting new product penetration with flexible substitution patterns852 cited
  • 2004WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?828 cited
  • 2011Online Display Advertising: Targeting and Obtrusiveness817 cited
  • 2011

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Entry into platform‐based markets
632 cited
  • 2017Online Behavioral Advertising: A Literature Review and Research Agenda606 cited
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    • 2021Are global over-the-top platforms the destroyers of ecosystems or the catalysts of innovation?33 cited