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Are products striking back? The rise of smart products in business markets · Study

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ArticleAre products striking back? The rise of smart products in business markets

Catherine Pardo2020

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Articlebronze2020

Are products striking back? The rise of smart products in business markets

Catherine Pardo · Björn Sven Ivens · Margherita Pagani

41 citations·0/0 files stored·Industrial Marketing Management

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Service and Product Innovation Digital Transformation in Industry Digital Innovation in Industries

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References

2003Evolving to a New Dominant Logic for Marketing 2016Understanding Customer Experience Throughout the Customer Journey 2010Research Commentary —The New Organizing Logic of Digital Innovation: An Agenda for Information Systems Research 2014How Smart, Connected Products Are Transforming Competition 2017Methodology of Social Sciences 2012Organizing for Innovation in the Digitized World 1973Marketing Management: Analysis, Planning and Control 2015Service Innovation: A Service-Dominant Logic Perspective1

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2023Spiraling between learning and alignment toward digital service innovation 2022Moving toward autonomous solutions: Exploring the spatial and temporal dimensions of business ecosystems 2023Technology paternalism and smart products: Review, synthesis, and research agenda 2023Customer involvement in technological development of smart products: empirical evidence from a coffee-machine producer 2022Pathways to Service System Smartness for Firms

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Year2020

Typearticle

Published2020-07-31

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations41

Files0 public / 0

ShelfService and Product Innovation

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doi10.1016/j.indmarman.2020.06.011

openalex_workW3046511451

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2023

How the smart product attributes influence consumer adoption intention