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Changing Masculinity, One Ad at a Time
16 references·1 citing·46 second hop
Changing Masculinity, One Ad at a Time (2020)Changing Masculinity, One Ad at a TimeStrategic Advertising Management (2021)Strategic Advertising Managem…Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses (2019)Selling Feminism: How Female …Networks of Desire: How Technology Increases Our Passion to Consume (2016)Networks of Desire: How Techn…Branding in the age of social media (2016)Branding in the age of social…Go Figure! New Directions in Advertising Rhetoric (2014)Go Figure! New Directions in …The spread of emotion via facebook (2012)The spread of emotion via fac…Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending (2011)Defending the Markers of Masc…Theories of reading: books, bodies, and bibliomania (2008)Theories of reading: books, b…Agency: Promiscuous and Protean (2005)Agency: Promiscuous and Prote…The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization (2004)The Starbucks Brandscape and …Mirrors of Masculinity: Representation and Identity in Advertising Images (2004)Mirrors of Masculinity: Repre…Gender As a Social Structure (2004)Gender As a Social StructureNegotiating Masculinities: Advertising and the Inversion of the Male Gaze (2002)Negotiating Masculinities: Ad…The Male Body: A New Look at Men in Public and in Private (1999)The Male Body: A New Look at …Text, context, and the fragmentation of contemporary culture (1990)Text, context, and the fragme…Critical rhetoric: Theory and praxis (1989)Critical rhetoric: Theory and…Masculinity and Violence Interconnectedness: Defining and Reconciling the Gender Paradox Among Men With Cumulative Lifetime Violence Histories (2024)Masculinity and Violence Inte…Understanding Media: The Extensions of Man (1964)A Grammar of Motives (1969)Public memorializing in postmodernity: The Vietnam veterans memorial as prototype (1991)The critique of vernacular discourse (1995)Considering "The Professional" in Communication Studies: Implications for Theory and Research Within and Beyond the Boundaries of Organizational Communication (2007)Philosophy and the Mirror of Nature (2008)Lenin and Philosophy and Other Essays (1971)Outline of a Theory of Practice (1977)Outline of a Theory of Practice. (1980)Whiteness: A strategic rhetoric (1995)Communication Theory as a Field (1999)The Constitution of Society. Outline of the Theory of Structuration (1984)Gender Trouble: Feminism and the Subversion of Identity (1991)Black Feminist Thought: Knowledge, Consciousness, and the Politics of Empowerment. (1992)Undoing Gender (2007)Gender: An Intersectionality Perspective (2008)The Gender Revolution (2010)Discipline and Punish: The Birth of the Prison. (1978)Photography and voice in critical qualitative management research (2005)The artist and the brand (2005)Gender stereotypes in advertising: a review of current research (2016)Distinction: A Social Critique of the Judgement of Taste* (2018)Local Knowledge: Further Essays In Interpretive Anthropology (1983)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The experience economy: work is theatre & every business a stage (1999)Anti-consumption and brand avoidance (2008)An expanded servicescape perspective (2011)Brand value co-creation in a digitalized world: An integrative framework and research implications (2015)Possessions and the Extended Self (1988)A Thousand Plateaus: Capitalism and Schizophrenia (1989)Reassembling the Social (2005)Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach (2016)Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals (2020)Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand (2023)Using ethnography in strategic consumer research (2003)Integrated online marketing communication: implementation and management (2008)Operationalising brand heritage and cultural heritage (2011)“Ouija board, are there any communications?” Agency, ontotheology, and the death of the humanist subject, or, continuing the ARS conversation (2005)What Can Automation Tell Us About Agency? (2007)(Re)Writing Mary Sue: Écriture Féminine and the Performance of Subjectivity (2011)First steps towards a media history of translation (2011)Translation and the materialities of communication (2015)The evolution of reading in the age of digitisation: an integrative framework for reading research (2016)Eroticizing Men: Cultural Influences on Advertising and Male Objectification (2002)Those Speedos Become Them (2007)Sexual Objectification of Women: Advances to Theory and Research 1ψ7 (2010)
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References

  • 2004Gender As a Social Structure1,450 cited
  • 1999The Male Body: A New Look at Men in Public and in Private723 cited
  • 1989Critical rhetoric: Theory and praxis715 cited
  • 2004The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization712 cited
  • 1990Text, context, and the fragmentation of contemporary culture494 cited
  • 2004Mirrors of Masculinity: Representation and Identity in Advertising Images383 cited
  • 2016Networks of Desire: How Technology Increases Our Passion to Consume347 cited
  • 2005Agency: Promiscuous and Protean230 cited
  • 2021Strategic Advertising Management211 cited
  • 2008Theories of reading: books, bodies, and bibliomania203 cited
  • 2011Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending187 cited
  • 2014Go Figure! New Directions in Advertising Rhetoric186 cited
  • 2016Branding in the age of social media185 cited
  • 2012The spread of emotion via facebook167 cited
  • 2002Negotiating Masculinities: Advertising and the Inversion of the Male Gaze165 cited
  • 2019Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses

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127 cited

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  • 2024Masculinity and Violence Interconnectedness: Defining and Reconciling the Gender Paradox Among Men With Cumulative Lifetime Violence Histories12 cited