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Factors Influencing Intention to Adopt Social Media Platform among Rural Homestay Operators in Malaysia
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Factors Influencing Intention to Adopt Social Media Platform among Rural Homestay Operators in Malaysia (2020)Factors Influencing Intention to Adopt So…Perceived Ease of Use and Perceived Usefulness of Social Media for e-Learning in Libyan Higher Education: A Structural Equation Modeling Analysis (2015)Perceived Ease of Use and Per…A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squ…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…A Typology of Technology‐Enhanced Tourism Experiences (2013)A Typology of Technology‐Enha…Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations (2012)Lateral Collinearity and Misl…Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations (2012)Lateral Collinearity and Misl…Trust considerations on attitudes towards online purchasing: The moderating effect of privacy and security concerns (2009)Trust considerations on attit…Consumer e-shopping acceptance: Antecedents in a technology acceptance model (2008)Consumer e-shopping acceptanc…An investigation into the acceptance of online banking in Saudi Arabia (2008)An investigation into the acc…An empirical examination of the acceptance behaviour of hotel front office systems: An extended technology acceptance model (2007)An empirical examination of t…User Acceptance of Information Technology: Toward A Unified View1 (2003)User Acceptance of Informatio…User Acceptance of Information Technology: Toward a Unified View (2003)User Acceptance of Informatio…An empirical assessment of the SERVQUAL scale (1992)An empirical assessment of th…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…jtetTraining Urgency to Bridge the Digital Divide for Social Media Marketing Awareness and Adoption: Case of CBT Rural Homestay Operators Malaysia (2023)jtetTraining Urgency to Bridg…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)A measure of service quality for retail stores: Scale development and validation (1996)SERVQUAL: review, critique, research agenda (1996)The Management of Customer-Contact Service Employees: An Empirical Investigation (1996)Self-efficacy mechanism in human agency. (1982)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Alternative Ways of Assessing Model Fit (1992)Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011)Exploring the Implications of Virtual Reality Technology in Tourism Marketing: An Integrated Research Framework (2015)Forty-five years of Journal of Business Research: A bibliometric analysis (2019)The theory of planned behavior (1991)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Older Adults' Reasons for Using Technology while Aging in Place (2015)Diffusion of Innovations 1 (2019)Principles and Practice of Structural Equation Modeling (1998)Accounting for common method variance in cross-sectional research designs. (2001)Partial Least Squares (PLS) Structural Equation Modeling (SEM) for Building and Testing Behavioral Causal Theory: When to Choose It and How to Use It (2014)Minimum sample size estimation in PLS‐SEM: The inverse square root and gamma‐exponential methods (2016)Role of institutional pressures and resources in the adoption of big data analytics powered artificial intelligence, sustainable manufacturing practices and circular economy capabilities (2020)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)Common Beliefs and Reality About PLS (2014)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Using PLS path modeling in new technology research: updated guidelines (2016)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)The Technology Acceptance Model: Past, Present, and Future (2003)Quo vadis TAM? (2007)Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology (2012)
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  • 2009Trust considerations on attitudes towards online purchasing: The moderating effect of privacy and security concerns

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403 cited
  • 2007An empirical examination of the acceptance behaviour of hotel front office systems: An extended technology acceptance model369 cited
  • 2015Perceived Ease of Use and Perceived Usefulness of Social Media for e-Learning in Libyan Higher Education: A Structural Equation Modeling Analysis328 cited
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    • 2023jtetTraining Urgency to Bridge the Digital Divide for Social Media Marketing Awareness and Adoption: Case of CBT Rural Homestay Operators Malaysia12 cited