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Navigating Relationship Norms: An Exploration of How Content Strategies Improve Brand Valuation over Time
16 references·1 citing·36 second hop
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References

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  • 2012

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How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?
1,044 cited
  • 2004Adversaries of Consumption: Consumer Movements, Activism, and Ideology1,034 cited
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    • 2023(Em)powering the underdog: How power states enhance referral intention-behavior consistency for underdog entrepreneurs9 cited