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ADVISOR PROJECT: A STUDY OF INDUSTRIAL MARKETING BUDGETS. · Study

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ArticleADVISOR PROJECT: A STUDY OF INDUSTRIAL MARKETING BUDGETS.

Gary L. Lilien1976

Article1976

ADVISOR PROJECT: A STUDY OF INDUSTRIAL MARKETING BUDGETS.

Gary L. Lilien · John D. C. Little

39 citations·0/0 files stored·Sloan management review

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Marketing and Advertising Strategies Accounting and Organizational Management Consumer Market Behavior and Pricing

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1995Visitor and exhibitor interaction at industrial trade fairs 2015How SMEs use trade shows to enter global value chains 2017Advertising effectiveness on financial performance of banking sector: Turkey case 1998Cultural values and personal selling 1987Advertising Budgeting: Process and Structure as Explanatory Variables 2002Examining the Internal-External Determinants of International Joint Venture (IJV) Marketing Performance in Thailand 1995Advertising Budget Practices: A Review 1993Chapter 15 Marketing-mix models

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Year1976

Typearticle

Published1976-01-01

VenueSloan management review

ISSN-L0019-848X

Languageen

Citations39

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW3048989771

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