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Visitor and exhibitor interaction at industrial trade fairs · Study

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ArticleVisitor and exhibitor interaction at industrial trade fairs

Philip Rosson1995

Article1995

Visitor and exhibitor interaction at industrial trade fairs

Philip Rosson · F. H. Rolf Seringhaus

211 citations·0/0 files stored·Journal of Business Research

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Conferences and Exhibitions Management Marketing and Advertising Strategies Sport and Mega-Event Impacts

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References

1992Industrial networks: A new view of reality 1987International Market Entry and Expansion Via Independent or Integrated Channels of Distribution 1997Understanding business markets : interaction, relationships and networks 1981The Buying Center: Structure and Interaction Patterns 1987Industrial Purchasing: An Empirical Exploration of the Buyclass Framework 1989Determinants of Influence in Organizational Buying: A Contingency Approach 1981The Buying Center: Structure and Interaction Patterns 1978Vendor selection and the buying process

Cited by

2005Relationship learning at trade shows: Its antecedents and consequences 2006Marketing resources and performance of exhibitor firms in trade shows: A contingent resource perspective 2001Same Time Next Year—Buyer Trade Show Motives 2010International Trade Fairs and Global Buzz, Part I: Ecology of Global Buzz 1997Generalizing about Trade Show Effectiveness: A Cross-National Comparison 2006

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Details

Year1995

Typearticle

Published1995-01-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations211

Files0 public / 0

ShelfConferences and Exhibitions Management

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doi10.1016/0148-2963(94)00012-4

openalex_workW2007380924

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Ongoing search among industrial buyers

2010Exploring visitor experiences at trade shows

1998Management and performance of international trade fair exhibitors: government stands vs independent stands