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An Integrated Framework of Customer-based Brand Equity and Theory of Planned Behavior: A Meta-analysis Approach
16 references·3 citing·41 second hop
An Integrated Framework of Customer-based Brand Equity and Theory of Planned Behavior: A Meta-analysis Approach (2020)An Integrated Framework of Customer-based…A closer look at destination: Image, personality, relationship and loyalty (2013)A closer look at destination:…The Theory of Planned Behavior (2012)The Theory of Planned BehaviorSelf‐congruity, brand attitude, and brand loyalty: a study on luxury brands (2012)Self‐congruity, brand attitud…Examining the structural relationships of electronic word of mouth, destination image, tourist attitude toward destination and travel intention: An integrated approach (2012)Examining the structural rela…A meta-analysis of mobile commerce adoption and the moderating effect of culture (2012)A meta-analysis of mobile com…Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Do social media marketing act…When Brand Attitudes Affect the Customer Satisfaction‐Loyalty Relation: The Moderating Role of Product Involvement (2006)When Brand Attitudes Affect t…Destination image and destination personality: An application of branding theories to tourism places (2006)Destination image and destina…Antecedents and purchase consequences of customer participation in small group brand communities (2006)Antecedents and purchase cons…Consumer‐based brand equity: improving the measurement – empirical evidence (2005)Consumer‐based brand equity: …The Effect of Brand Attitude and Brand Image on Brand Equity (2001)The Effect of Brand Attitude …Practical Meta-Analysis (2000)Practical Meta-AnalysisConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…The theory of planned behavior (1991)The theory of planned behaviorMethods of Meta-Analysis: Correcting Error and Bias in Research Findings. 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References

  • 1991The theory of planned behavior90,729 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2000Practical Meta-Analysis9,196 cited
  • 2012The Theory of Planned Behavior5,352 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 1991Methods of Meta-Analysis: Correcting Error and Bias in Research Findings.2,327 cited
  • 2006Antecedents and purchase consequences of customer participation in small group brand communities1,327 cited
  • 2005Consumer‐based brand equity: improving the measurement – empirical evidence1,034 cited
  • 2006Destination image and destination personality: An application of branding theories to tourism places831 cited
  • 2001The Effect of Brand Attitude and Brand Image on Brand Equity667 cited
  • 2013A closer look at destination: Image, personality, relationship and loyalty663 cited
  • 2012Examining the structural relationships of electronic word of mouth, destination image, tourist attitude toward destination and travel intention: An integrated approach608 cited
  • 2012A meta-analysis of mobile commerce adoption and the moderating effect of culture541 cited

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  • 2012Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands433 cited
  • 2006When Brand Attitudes Affect the Customer Satisfaction‐Loyalty Relation: The Moderating Role of Product Involvement423 cited
  • Cited by

    • 2022Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty17 cited
    • 2022Factors That Influence Sustainable Selection and Reselection Intentions Regarding Soluble/Instant Coffee—The Case of Serbian Consumers12 cited
    • 2021Decoding Consumer Psychology toward Dietary Supplements: A Mediation analysis between Freebies and Brand Loyalty11 cited